Nigeria's Leather Market Is Increasing, And Foreign Luxury Brands Are Entering.

　 Nigeria Leather Market Demand exceeds 200 million. International brands divide into big cakes.

With the development of economy, the middle class in Nigeria is growing stronger. More and more people prefer high-grade leather products. Seeing this demand, foreign brands have entered Nigeria to open up the market. The reporter understands: it is estimated that the demand for leather market in Nigeria has exceeded 200 million US dollars. However, due to the lack of skilled leather products producers in the country, it is impossible to produce high quality leather. Insiders said that Nigeria manufacturers did not make good use of its rising domestic market. Leather products Demand.

2010, Nigeria Leatherwear The total value of exports increased by more than US $3 billion, compared with us $680 million in 2008. The rapid growth of leather products exports is mainly attributable to the investment of high-grade leather manufacturers in Nigeria.

The total value of leather smuggled into Nigeria every year is estimated to be between 3-5 billion and a million due to the official ban on the import of leather.

Olusegun Aganga, head of Nigeria trade and Investment Commission, said Nigeria has already made plans to develop the leather industry. Recently, however, Italy luxury brand Ermenegildo Zegna (Ermenegildo Zegna) has stepped up the market in Nigeria and opened its first flagship store in Lagos Vitoria island. It is reported that Lagos (Lagos) is the old city and largest port city of Nigeria.

This is also the first luxury boutique in Nigeria. Zegna has more than 100 years of experience in the production of luxury leather products, and has opened 557 branches in more than 100 countries in the world. In 2011, Zegna earned more than 1 billion 127 million pounds.

Since local craftsmen can not produce high quality leather comparable to that of Italy manufacturers, foreign brands will continue to dominate the Nigeria market.

Every year, Nigeria imports many foreign countries. Luxury brand Products such as Gucci, Chanel, CK, Dunhill and so on. Local consumers generally prefer luxury products from Europe and America to Nigeria's own leather products.