The Expectation Of Milan Men'S Clothing Weekly Is Unchanged.

Milan Menswear Wednesday crime: Prada PRADA's exclusive?

Two days ago, I talked to a few friends about the men's clothing week. I just saw the London with Lego paste face and plastic bags. We summed up the key words: "bustle"; and then looked forward to the Paris with a big brand of art and a sense of history. Milano Moda Uomo At that time, we generously used "plain" to generalize. To tell the truth, every brand has completed its mission without any effort.

Just like you can also extract valuable information from the news broadcast, so Milan men's clothing week is not the least bit of attention. The focus is whether brands can jump out of their "three sins".

First, first water suits, colors of running water

Italy is indeed one of the cradles of suit making technology, so in Milan men's wear week, you will see that all the men's wear brands can't wait to show this fine traditional craft. Over time, people were tired of watching, except for color discrimination, almost every season. The brand will say: because we are good at making suits, customers want to buy suits, too. This is true, but fashion week is a new one. Design And the concept of publishing platform, no new things are too much to say. I believe you are all very happy that ErmenegildoZegna, the leader of the business men's wear industry, has changed the designer. Since Stefano Pilati took office, this old style design has broken through, and the business men's waist line has been lowered last season. The loosening of the chest line has been well received, like a cool breeze blowing out from a disrepair old house. So this group of suits makes me look forward to Stefano being able to make some new surprises.

Second, constant change.

This accusation is similar to the first one, but it is not limited to Suit Scope. For example: DOLCE & GABBANA, a Sicilian wind has been doing it for three years, and the stock of the village has been demolished and the new line can be sewn out. The two branches of EMPORIO/GIORGIO under the Armani's father's family are the old ones. This is also a great practice for the officials: you see the first model, you know what the people will wear out of the back, VERSACE is bound to wear clothes, ETRO embroiders a few trees, and MISSONI doesn't knit any new sweaters. Such examples are numerous. Here I will have to mention another old fashion house FENDI, whose recent men's and women's clothing in recent seasons is very bright. It mainly brings together the young people, has the right memory and the real wear. And NEIL BARRETT, who has the courage to transform, has gone to the high street adventure after the failure of the heavy materials, and has proved a win-win situation in both word of mouth and sales volume. Come on, Milan bigwigs are all thinking, otherwise they will not be able to keep up with the editors and buyers of Paris flights earlier.

Third, PRADA is the only one.

Why is this a crime? Because PRADA is good at new concepts. Men's wear It was a little too high. Ever since the spring and summer, which was all about the hanging vest and the funeral, I suddenly realized that PRADA is not worth every season's performance. But some of the public opinion and the popularity of fans are unbelievable. Of course, we do not deny that PRADA is such a valuable presence in boring Milan, but it is really good every season. Please allow yourself to take a deep breath and analyze it after calming. PRADA this chicken blood, this season autumn and winter can not fight the field again, we will see.

London's youthful clamour is striking. Paris's expectations are hard to predict. Even Italy's MOSCHINO has gone to London. VALENTINO has gone to Paris, sticking to Milan like "sandwich biscuits". fashion week It's not easy either. I hope that the Milan men's wear week, which was rated as "plain", can piercing my eyes. This autumn and winter has an "insipid" ending.