Long Love Knitting Stationary Flat Collar Collar High-End High-End Market

Over the past two years, labor costs have risen and R & D costs have increased, making the development of the knitting industry more difficult.

Although the overall situation of the textile industry has declined, the reporter has learned that the sales of longai Knitting Co., Ltd., which produces 5 million sets of flat knitting machines and 8 million flat knitting machines, has been going against the trend. How did the company cope with the external and internal environmental changes and adapt to the market situation? The reporter interviewed Qian Longfa, manager of Shaoxing longai Knitting Co., Ltd.

Steady development

locking

Reporter: please briefly introduce Xialong love Knitting Co., Ltd.

Qian Longfa: Dragon love knitting rib factory is dragon love knitting production.

The production department of knitting knitted rib.

At present, there are 8 million flat knitting machines and 5 million flat knitting machines. The varieties include low elastic flat knitting collar, cotton flat knitting collar, polyester cotton flat knitting collar, all polyester flat knitting collar, knitted rib and jacquard rib.

The company is committed to developing and producing high-quality and leading new flat knitting products. It provides diversified products for customers, including 16 knitted flat knitting machines, jacquard knitted rib knitted fabrics and so on, and has created the first in many industries.

Reporter: what is the main business and production and operation of dragon knitting rib now?

Qian Longfa: the company now mainly produces flat knitting collar, which has over 600 thousand monthly output per month, and also produces various rib knitting machines.

Part of the product is used to meet the needs of domestic brand clothing customers, and the other part is for foreign customers.

The fluctuation of yarn prices in the past two years has a certain impact on the operation of the company.

Our strategy is to strengthen the development and production of new products, and every quarter will develop products that will lead the market trend.

And by improving the flexibility of production to do more varieties, small batch, with a high degree of flexibility and resilience to deal with market changes and challenges.

Reporter: Dragon love knitted rib product positioning is the high-end market, so what advantages does the company have in maintaining the high-end position of the product?

Qian Longfa: the biggest advantage of the company is that it has a complete production chain. We can understand the needs of our customers at the first time through the vertical integration platform of longai knitting, so that we can develop a variety of new products with the expectations of our customers.

Next is the cultural concept of dragon love knitting.

Dragon love knitted rib is stable in the high-end market, not only because it can provide customers with high quality, high technology content, but also with its unique corporate culture.

Many of our employees have developed the habit of pursuing perfection. This is the fundamental guarantee for the company to maintain the high-end position in its products. Customers are also very confident that long AI knits are assured of every order underground.

In addition, talent training is also crucial, because high-end products must be made by middle and high-end talents.

Set up benchmarking

Leading industry

Reporter: how can the Dragon knitted rib meet the challenge of the market when the market orders increase in large quantities?

Qian Longfa: because of the flexible market strategy and excellent product quality of dragon love knitted rib, the company expanded rapidly in 2009.

In order to ensure the supply ability of products in the high-end market, long AI knitted in 2011 bought Rong Xing knitted rib factory, and increased the production capacity of 2 million flat knitting collar for Dragon knitting.

The long-term goal of longai knitting's investment in Keqiao is to create a benchmark for China's manufacturing industry with the help of Keqiao's spinning platform, especially for the traditional industries such as knitting.

The company plans to invest in the construction of an environmental friendly knitting factory in Keqiao to promote the concept of green environmental protection and sustainable development.

Reporter: product quality is an important aspect of the survival and development of enterprises. What efforts have been made by dragon knitting to improve the quality of products? What experiences can you share?

Qian Longfa: the product quality of dragon AI knitted is guaranteed by the complete quality concept, quality culture and a complete set of management system.

The flat knitting collar produced by the company has to pass dozens of tests before leaving the factory.

In view of the excellent quality of products, long AI knitting is favored by many customers, such as Jordan, Yu de clothing and so on.

In addition, the company should not only assess the quality, but also meet the speed and efficiency after the quality standard.