Alexander Wang "Occupy" Podolf Goodman'S Department Store

In recent years, the career of Chinese American designer Wang Daren (Alexander Wang) has been climbing steadily. Over the past year, Nicola Geschel, a creative director who left the post of Louis Weedon (LV), has taken her career to a new height. Last year, the joint series launched with H&M launched a big rush to buy, and was sold out at all stores, and the online shop collapsed at the same time. Meanwhile, his own brand name Alexander Wang was also made full use of the wind and water. In recent days, it took the place of the global shopping Holy Land - Fifth Avenue, New York, at the same time, more than once, in the near future. "Nicolas"

(Bergdorf Goodman) display window.

According to fashion media reports, Wang Daren was invited to design two display furnishings for Fifth Avenue windows and display a booth on the first floor of the Luxe Room. In addition, Podolf Goodman's department store also provided the whole floor of the five floor to Wang Daren as a sports shoe flash shop, specializing in the sale of Alexander Wang 2015 spring T series and its sub brand T by Alexander Wang's 2015 spring series of new costumes and bags.

Not only that, but after the sunset on the day of the opening of the flash shop, a huge Alexander Wang barcode logo was projected on the facade of the front of the Podolf Goodman building, attracting everyone's attention. This is the first time that this more than 100 year old high-end boutique has used projection.

"It is a great event for us to design a window for Fifth Avenue and set up a booth in the deluxe room for Podolf Goodman."

Wang Daren told WWD that "the theme of our sports shoes is a lot of handcrafts used in the spring series production. It is a great honor for us to display them in such an environment."

Since the latest spring series, which is the theme of sports shoes, is displayed. Wang Daren arranged his two windows to two bedroom children who are obsessed with sports shoes. One of them is the theme of pure white tennis, and the other is the theme of black basketball.

In addition to its new spring products,

There are also some exclusive products, such as

Barcode marked shoe boxes and posters, all black basketball and pure white tennis rackets, etc. all these products can be bought in the store.

Shoppers who buy more than $500 can also receive a collection of bags, and a U disk with playlists selected by Wang Daren and his friends, the famous DJ Jesse Mark (Jesse Marco).

"Through the display and display of windows and deluxe rooms, they want to have a holistic display of the entire series, so we have the idea of a bedroom with a sneakers as the theme."

Wang Daren told WWD.

The cooperation between Wang Daren and Podolf Goodman will last until the end of March. During this period, the series of garments that are inspired by sports shoes will occupy the whole space of the five floor of Podolf Goodman department store.

In order to echo the spring new series, the layout of the whole flash shop also refers to the design of the Alexander Wang spring 2015 fashion show T platform, using a high-performance rubber floor with black and gray spots, which makes people feel like they are in the gym.

Just as the fashion week in New York is about to open, Alexander Wang's brand of sports shoes, handbags, handbags and shoulder bags will also be sold in this cabinet. These bags are very interesting. "Shoe pattern", "breathable hole", "toe cap" and "rubber sole" are all available to the "air cushion". Even the outer packing is all the bar shoe sports shoes. Is it special? If you go to New York recently, you might as well experience the wonderful sports world created by the talented designer who is so cool.