The Principles To Be Followed In Choosing Clothing Shops

(1) urban central area

This area is generally also.

Downtown, business activities are frequent and business atmosphere is good.

Such a shop is the so-called "land of every inch of land".

(2) high density residential areas

The population of the residential area is relatively concentrated and the population density is relatively high.

In such areas

Level confusion is common among people of all ages and social strata.

No matter what style or type of sale it sells.

There will be a certain customer base.

(3) areas with convenient pportation

Convenient pportation is the first condition for consumers to shop.

Generally speaking, if there is a bus stop near a clothing store, or a customer's walk time within 15 minutes is worth considering.

(4) the area where the market is established.

For clothing, such shopping commodities, if they can be concentrated in the "lots" or blocks of their peers, it will also be beneficial to business.

Although many people believe that "light industry" and "peer disputes", but with more help, more stores, business turnover will be higher than other similar stores.

A clothing store owner can choose a company with a certain amount of difference according to the management characteristics and contents of his own clothing store and get complementary business.

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In order to avoid the remote environment, the so-called "noise seeking and avoiding static" means choosing the location of the store according to the location of the store, choosing a crowded shopping area with frequent commercial activities.

The "business circle" is a circular consumption circle consisting of the location of the shop as the center and extending outward to a certain distance.

Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

Business circles are generally divided into three categories: mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are consumers living around the community.

Business circles are subject to various constraints, and their shapes are often irregular. But theoretically, the three levels of the business structure can be represented by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take the shops located in the residential area as an example. Generally, the radius is 500 meters, and the business circle is 1000 meters. The radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes.

In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

Of course, the above figures are empirical figures, and the implementation of each specific shop requires first-hand household survey data as the basis for revision.

Because there are different types of shops and different sizes of shops, the radius of business circles will vary greatly.

The accumulation of relevant shops helps to raise the concern of the same target consumers. People will naturally think of this street when they think of buying a commodity, such as Xidan and Wangfujing in Beijing.

Therefore, the choice of similar clothing in a relatively well-known brand of relatively concentrated business district, the consumer's purchase goal is very clear, can not only enhance the image of the shop, but also help to improve store popularity.

According to the different environment, business district and street elements in the city, customer orientation is different. When shops are located, shop addresses should be determined according to the location of customers and brand positioning.

The location of the site should be coordinated with brand positioning, and should not be afraid to follow the opponent, or even unite with the opponent.

It is a good recipe to work together to create a market.