The First Choice Should Be Cautious In Starting A Clothing Store.
First, don't trust it.
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The smaller the investment, the larger the profit and the less risk, the greater the risk.
There will be no pie in the sky. Before joining, we must conduct a real inspection and assessment of advertising content.
Two, we should inspect before joining.
market
To see whether the project has long-term potential for development, market capacity, market development at this stage, advanced technology, profitability, customer acceptance and acceptance.
Three. Choose famous brands.
Join in
We must choose franchisees with strong brands and strength to join in so as to ensure that we can get good guidance or service in operation and get good quality and low price products for a long time.
Some of the franchisees in essence are franchisees who take the opportunity to collect affiliate fees or sell products. There is no guarantee for subsequent services and product quality.
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Clothing franchised stores are mainly flagship products, good clothing styles can be sold at a good price, so the style of clothing is the most important for franchisees!
Personality.
Clothing franchises are personalities and Avantgarde endorsements.
Many shops are increasingly displaying their personalities and winning in the sea of "shops".
On the contrary, the clothes produced by various brands of clothing do not necessarily reflect the designer's personality most, but they must be most suitable for the consumption needs of most people in the market.
Such design is inevitable.
In the eyes of the pursuit of individual character, it is easy to appear dull and old-fashioned.
This is the survival space of clothing stores.
Fashion.
There is no doubt that the trend of clothing stores is always faster than that of shopping malls. More than a year and a half, less than a month and a half, like the recent hot camellia flower ornaments, umbrella skirts, wide belts and so on, are all popular from clothing stores.
Tangible benefits.
This is known as "real benefit" rather than "cheap", because now the price of clothing stores is no longer a synonym for cheap, the average price of many stores is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars.
But compared with shopping malls and franchised stores, the gold price of clothing at the same price is often much higher than that of shopping malls and franchised stores.
Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.
Close.
The clothing store has a pleasing personal color. Compared with shopping in the large shopping malls, customers prefer to pretend in a small private space, with a little mystery and master's feelings.
It is very important for Brand Company to understand the development of the Brand Company.
As a supplier, its development is closely related to franchisees.
Therefore, franchisees should at least understand the credibility of the company, production base and business strength, franchisee status, and ensure the normal supply. A healthy and mature company is a guarantee for franchisees to make profits.
And profit space is one of the most important principles of joining a brand, because joining is to make profits.
Let's look at the funds that the franchisees need to invest: shop rents, decoration costs, disposable goods funds, staff salaries, store daily expenses and so on. Therefore, it is far from enough to look at the supply discount and exchange rate of franchised brands only.
And the strength of the company is closely related to the long-term profit space. The franchisees with good conditions are bound to have a high cost, but the guarantee for success is higher. The companies who start late are limited, but the risks are great. This requires the franchisees to weigh themselves.
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