The Necessary Ability Of Salesmen In Clothing Stores: Watching People Sell

In fact, there are many skills in clothing shopping promotion, but it is also an ability to learn to "tailor" and find out suitable marketing skills for different customers.

Next, we will elaborate on five marketing skills that vary from person to person.

Sometimes, enter a store.

More than one person may be a couple or with friends and colleagues.

At this point, it is necessary to decide who decides the purchase.

As long as the clothing guide judges correctly, the next sales promotion can achieve twice the result with half the effort.

As long as customers enter the shop door, they have the possibility of selling goods, so give him a warm heart.

With a sincere greeting, this customer is likely to become your "buyer".

Therefore, stores should provide "three one" services to customers who come to the store, that is, a greeting, a smile and a glass of water service.

Customers are generally better face, so they are

In the process, clothing guides must take into account their self-esteem.

If you can hurt your customers' self-esteem, choose the right reasons to give them a step.

In this way, pactions can be done without hurting customers.

Humor is an excellent lubricant at any time. It can ease the deadlock and create a relaxed atmosphere.

It is a good way to sell even if it is recommended. If you recommend a product to a guest, a humorous one can often make the guest happy.

However, when choosing the selling method, clothing merchandiser should know how to grasp the opportunity and promote the sales target.

This is a way of letting customers identify with your choice by using multiple choice questions, but when using this kind of sales promotion, you must pay attention to smiling and calm, rather than aggressive.

Otherwise, even if guests can accept your point of view, you can not accept your attitude.

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Clothing franchised stores are mainly flagship products, good clothing styles can be sold at a good price, so the style of clothing is the most important for franchisees!

Personality.

Clothing franchises are personalities and Avantgarde endorsements.

Many shops are increasingly displaying their personalities and winning in the sea of "shops".

On the contrary, the clothes produced by various brands of clothing do not necessarily reflect the designer's personality most, but they must be most suitable for the consumption needs of most people in the market.

Such design is inevitable.

In the eyes of the pursuit of individual character, it is easy to appear dull and old-fashioned.

This is the survival space of clothing stores.

Fashion.

There is no doubt that the trend of clothing stores is always faster than that of shopping malls. More than a year and a half, less than a month and a half, like the recent hot camellia flower ornaments, umbrella skirts, wide belts and so on, are all popular from clothing stores.

Tangible benefits.

This is known as "real benefit" rather than "cheap", because now the price of clothing stores is no longer a synonym for cheap, the average price of many stores is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars.

But compared with shopping malls and franchised stores, the gold price of clothing at the same price is often much higher than that of shopping malls and franchised stores.

Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.

Close.

The clothing store has a pleasing personal color. Compared with shopping in the large shopping malls, customers prefer to pretend in a small private space, with a little mystery and master's feelings.

It is very important for Brand Company to understand the development of the Brand Company.

As a supplier, its development is closely related to franchisees.

Therefore, franchisees should at least understand the credibility of the company, production base and business strength, franchisee status, and ensure the normal supply. A healthy and mature company is a guarantee for franchisees to make profits.

And profit space is one of the most important principles of joining a brand, because joining is to make profits.

Let's look at the funds that the franchisees need to invest: shop rents, decoration costs, disposable goods funds, staff salaries, store daily expenses and so on. Therefore, it is far from enough to look at the supply discount and exchange rate of franchised brands only.

And the strength of the company is closely related to the long-term profit space. The franchisees with good conditions are bound to have a high cost, but the guarantee for success is higher. The companies who start late are limited, but the risks are great. This requires the franchisees to weigh themselves.