A Deep Interpretation Of The Man Behind Ma Yun

As the CEO of Ali group, Lu Zhaoxi's appearance rate is very low.

In September 2014, Ali listed on the NYSE, and Ma and Lu Zhaoxi came out together to receive media visits.

When asked about the feelings and plans of Ali's listing, Lu Zhaoxi answered only one sentence: "go back to work."

Ma Yun, the two figure of Ali group, often appears in front of the public at the same time as Lu Zhaoxi.

Compared to Ma Yun's frequent witty remarks in media interviews, Lu Zhaoxi appears to be a lot of CEO. "Bad words", "low key" and "silent CEO" are the comments of media people to Lu Zhaoxi.

In fact, Lu Zhaoxi's bad words are false.

In the "double eleven" interview in the evening of 2014, he talked for over an hour. Every question he answered was clear and dry.

In Ali's flower culture, Lu Zhaoxi also has a flower name - tie Muzhen, but few people in Ali call him a flower name, and everyone calls him Lao Lu.

As Ma Yun's successor, the outside world to Alibaba group CEO Lu Zhaoxi's evaluation basically praised most.

Part of the reason is that Lu Zhaoxi's personality is totally different from Ma Yun's.

In May 2013, Ma Yun retired and put Lao Lu on the throne of CEO.

Ma Yun is a spiritual leader who has a strong personality, while Lu Zhaoxi is a pragmatic and pragmatic style.

No one can copy Ma Yun, simply choose a completely different CEO, Lao Lu is the person.

Some people say that if Ma Yun is an entrepreneur and founded Ali as a huge business empire, Lao Lu is a business guardian.

And the business owners do not need publicity, but also need to be steady and pragmatic.

Among the executives of Ali,

It is an executive who has been done in various business lines. He once made a lot of contributions to B2B.

In addition, in the various crises he encountered in the history of Alibaba, he could take the responsibility to resolve the crisis.

Whether from his familiarity with business or the familiarity of his business lines, Lu Zhaoxi is the one who can balance all kinds of internal relationships, coordinate business lines and make them run efficiently.

Originally, from the pattern of BAT in 2013, Ali has no rival in the field of e-commerce in China. It can continue for a short time on the basis of existing performance. Lu Zhaoxi only needs to keep up with Ali's situation at that time, until Ali is listed and there will be no big mistake in the next few years, he can accomplish his mission of CEO of Ali group smoothly.

However, the tide of mobile Internet is coming too fast. Ali is a giant in the PC era. When many Taobao sellers began moving to WeChat, when a game that grabbed red envelopes quickly pulled up the status of the fortune competitor who had never been in Alipay's eyes before, the great power of mobile + Social Networking was the first time that Ali group felt the crisis of competition.

This crisis does not come from business models, but from changes in user habits.

As an activist, Lu Zhaoxi moved quickly, and he led a wireless business, creating a similar "WeChat to WeChat" product. He has been calling the whole company "ALL wireless" for the first time.

However, at the time of birth, WeChat has been growing for two years. In the era of mobile Internet, time is insurmountable. If we were born one year earlier, perhaps today is another pattern in mobile social networking.

History cannot be assumed.

Lu Zhaoxi, an Internet veteran, did not achieve his goal in the first World War. He could even say that he failed. But he did not gain nothing. As he said, after the war, Ali was promoted to pay attention to wireless and launched products and accumulated experience.

In 2014,

Successful listing became the largest single IPO in the world.

But Ali faces many challenges, such as the issue of organizational viability and regulatory issues after the listing, such as the recent game between counterfeit goods and regulatory authorities.

In addition, facing the technological change of thousands of miles, relative to

How can a huge business organization like Ali maintain its ability to innovate?

In addition, neither Tencent nor Jingdong can compete with competitors.

Lu Zhaoxi has a long way to go.