Mastering The Practical Principles Of Commodity Recommendation

Through the display of goods, customers have a preliminary understanding of the goods, then the guide to do is to recommend goods to customers, in order to stimulate their desire to buy.

Specifically, 5 principles should be followed when recommending goods.

First, it is necessary to recommend.

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When recommending goods to customers,

The staff must have confidence to enable customers to have a sense of trust in products.

Two, it is suitable for customers.

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Speculates on customer needs should be made in order to recommend the products that are suitable for customers.

Three, specific performance.

The explanation of sales key is short, but it must be specific and avoid abstraction. It is best to explain it with facts so as to enhance the effect of promotion.

Four, it is in line with the trend of the times.

Because of the change of consumers' consciousness and form, they should conform to the trend of the times and conform to the habit of consumption when presenting the key points of sales, such as introducing the most fashionable or fashionable clothing elements to customers, so that customers can understand them.

Five, depending on the sales target.

Even the same goods, due to the different purchase objects, must be changed in the sales focus, in order to enhance the appeal effect.

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Approaching customers in a timely manner is half the battle.

So, how do we have a good chance to get close to it? When customers have the following actions, they will not seize the opportunity.

Watch the merchandise carefully.

If a customer looks at a similar item for a long time in the store, it shows that he is interested in the product, and this is the time to get close to it.

Touch the merchandise with your hands.

When customers reach out to touch the merchandise, they also show that they are interested in the product, that is, the time for sales personnel to approach.

Lift your face from the commodity department.

There are two possibilities at this time, one for customers and other shopping guides in detail, one for ready to leave.

At this time, when approaching customers, if the former is prepared to prompt the customers according to the needs of customers, if the latter wants to ask the reason, in order to win sales opportunities.

When footsteps stop.

When a customer suddenly stops, he may be attracted by the display or merchandise of the store. This is the time to get close to the product. At the same time, we should pay attention to the merchandise that the customers are looking for, so as to prepare the topic.

It's like looking for something.

If a customer is found to be looking for something, he should approach it immediately so as to understand the intention of the customer, and save time for the customer to seek and increase the opportunity of the paction.

When meeting customers' eyes.

At this time, shopping guide should be smiling and greeting customers, such as greeting, good morning, good night, and so on, in order to improve the opportunity to approach each other.

After approaching customers, the shopping guide is ready to display the merchandise.

Because this action is between the association and desire of the psychological process, it is not only to show the goods to the customers, but also to promote the customers' Association and stimulate their desire to buy.

Give the customer a look at the state of use, such as sweater or shirt to be carried out at the front of the customer's chest, and tie to show the customer, so that the customer can think of the state of use.

Expose customers to goods.

When displaying goods, customers should actually contact the products to make the customers feel real.

Let store customers see the value of goods, and pay attention to the performance of added value effect, such as the display of high-grade cashmere sweater.

If the same commodity is not suitable, second or third samples will be prompted.

Because each customer has different preferences for goods, they often feel suitable for one factor, such as color, size, pattern, price and so on. At this point, salesmen need to display second or third commodities for customers to choose.

The order from low price to high price is shown to customers.

Through the contact with customers, we can see clearly the factors such as design, specification, material and so on, so as to infer that the amount of customer's budget is shown to customers in a low price to high price order. At the same time, we should pay special attention to the reaction of customers in the exhibition process so as to grasp the price that customers are willing to accept.