Luxury Big BOSS:Prada

In 1978, 28 years old.

I reluctantly took over the company handed down by my grandfather from my mother.

The incumbent director Miuccia prada, the planning director, is renowned for his simple and calm design style.

The materials and brand new totem not only have modern sense, but also lead the world trend ahead of time. At the moment, a worldwide Prada trend is on the rise.

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The parachute backpack launched in 80s, and the second line was born in 90s.

And Prada sport, which is shaping up in the near future, is just as popular all over the world.

Miuccia's creative talent has broken through the Italy fashion which has been confined to the noble style for a long time. With infinite imagination and innovative materials, every season's Prada is always pleasantly surprised.

Because its production is perfect, no matter how old or young, the recognition of Prada is no less than that of any other brand.

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FRED was founded in 1936 and was acquired by LVMH in 1995.

The eldest son of Fred Samuel, the founder of the brand, is a sailing champion. He used the sailing boat rope to wrap his bracelet to his wife. He became the inspiration source of the first Force 10 bracelet. This FRED's most iconic work series is exquisite, but it embodies the essence of all the brands of FRED: love, ocean, freedom, travel and a lot of courage.

Recently, on the occasion of the opening of the first boutique in Shanghai Hang Lung Plaza, FRED visited the FRED global president Rachel Marouani for an exclusive interview.

Rachel's typical French elegance, blue and brown eyes, shows firm, moving, gentle, gentle and powerful combination.

Since she took over FRED, she was determined to return the brand to her original ambition.

Today, she is witnessing this significant growth.

She has a very deep understanding of the style and brand gene of FRED jewelry series. She will also look for brand archives to get inspiration.

"I don't think FRED is an unreachable luxury brand," Rachel said. "It's a luxury brand, but it's not a show off.

It has a low profile charm, and our jewelry is designed to keep customers comfortable everyday, rather than in a safe.

The new global president has also launched a new architectural concept for stores in France and around the world. The store's design is warm and overflowing, which embodies the philosophy of the brand perfectly, and at the same time makes FRED elegant.

In order to work, she spared no effort.

"I take the frequency of a plane like other people take a bus." every 15 days, she will travel by air, basically for work, "she said." but I am eager to do all this. "

By creating design that can enlighten the fun of life, in 2011, Rachel released the Pain de Sucre exchange ring.

Pain de Sucre Sucre is a unique gem cutting masterpiece. The whole series is colorful and interesting. The gemstone on the ring surface can be changed with the wearer's mood, matching different clothes, and there are nearly 30 kinds of colors to choose.

Rachel is obviously full of emotion for the hot selling series launched in 2011. She showed the Pain de Sucre ring to her reporters. The gem is convex and round, and it is like a famous EL CERRO PAN DE AZUCAR in Rio De Janeiro. "When our customers first buy, they usually buy 3 to 4 colors," she said. "After that, they will come back to buy more colors."

Wearing it will bring people a very happy and warm feeling, the joy of life..