Several Skills Of Pricing Commodities

There was a small shop in England, but business was sluggish at first.

One day, the shopkeeper came up with a brainwave: a customer could choose one item in the store as long as the customer offered 1 pounds.

This is to capture people's curiosity.

Although the prices of some commodities are slightly higher than the market price, they still attract a large number of customers, and sales are higher than those of some nearby department stores.

In foreign countries, there are still more popular selling techniques.

For example, some small shops offer 1 cents commodity counters, 1 yuan commodity counters, while some big stores have 10 yuan, 50 yuan, 100 yuan commodity counters.

Bargaining is a very annoying thing.

The price is simple and simple.

At present, a lot of such shops have sprung up in China, though the method is good, but according to the author's observation, the business is not very good.

In essence, strategies or tricks only work to a certain extent, and the key is to be genuine.

Nothing compares to anything.

The price is more sensitive, because the price represents the money in his pocket, so that the customer can feel that you only take a very small part from his pocket instead of a whole lot.

Price segmentation is a psychological strategy.

When the seller sells the price, adopting this technique can cause the buyer to feel the psychological price low.

Price segmentation includes the following two forms:

1. use smaller units.

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For example, tea is priced at 10 yuan per kilogram, 0.5 yuan per 50 grams, 1000 yuan per ton for rice and 1 yuan per kilogram.

The advertisement for Paris subway is: "only 30 francs are required, and 2 million passengers can see your advertisement."

2. compare the prices of smaller units.

For example, "if you smoke a cigarette a day, you can order a newspaper every day."

"Using this fridge is 0.2 yuan per day on average, and only enough to eat an ice bar!"

Remember to quote small units.

A unique product can only be sold at a unique price.

The special high price law means that when new products are launched into the market, the price will be much higher than the cost, so that the enterprise can gain a lot of profits in the short term, and then adjust the price according to the market situation.

Somewhere, a store entered a small number of high-end women's coats, asking for a price of 580 yuan.

The operator of the shop saw that the material and workmanship of the coat were very good, and the color and style were very new. They had not appeared in the local market, so they set a high price of 1280 yuan, and sold out quickly.

If your product is very popular, and only one of you in the market, you can sell a higher price.

However, this situation will not last too long.

The best seller can also be imitated by others. Therefore, to maintain a higher price, we must constantly introduce unique products.

Cheap goods are not good.

Good goods are not cheap. This is a thousand years' experience. What you have to do is to eliminate this prejudice.

This strategy first sets the price of the product as low as possible, so that the new product is quickly accepted by the consumers, giving priority to the leading position in the market.

Because of low profit, it can effectively exclude competitors and occupy the market for a long time.

This is a long war, suitable for large enterprises with strong funds.

For a production enterprise, the price of the product is very low. First, open the market, occupy the market, then expand production and reduce production costs.

For commercial enterprises, it is possible to lower the selling price of goods as much as possible. Although the sales profit of a single commodity is relatively small, sales increase and total business profits will increase.

When applying the low price method, we should pay attention to: (1) prudent use of high-grade commodities; (2) prudent use of consumers who pursue high consumption.