Store Management: How To Make Progress?

For clothing stores, display is particularly important.

Display is not only as simple as placing a good product, but also knows how to improve sales volume by presenting products.

Therefore, clothing store display should pay attention to the characteristics of the store, and at the same time create a comfortable and warm shopping environment, so that customers will be willing to enter the clothing store for consumption.

Then for people

It is no doubt a requirement and training for salesmen.

This requires shopkeepers themselves to be a good manager before they can convince shopkeepers of their sense of persuasions.

The management of shop assistants should be standardized and institutionalized, and staff training should be conducted regularly so that salesmen can make more efforts while improving their skills.

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The end is to customize the sales target and plan, in the store

In management, sales targets represent every employee, every month, every day, every time, and every employee has a specific number as the direction of sprint.

At the same time, the realization of this figure is a reflection of our brand's development expectations and the standards of operation and management efficiency of stores.

Many people feel that our daily work is repeating doing the same thing, it will feel very boring, but it can also find their own fun, for example, you manage the entire store, the way of daily management can also be different, planning all the week, so doing the same thing every day, at the same time also add a number of different colors, so that the whole store will become different.

Monday: data analysis (replenishment), Tuesday: display adjustment, health cleaning, Wednesday: training knowledge learning, VIP customer maintenance, Thursday: competitive product survey goal setting, communication: staff communication, inspiring morale, day / day: sprint sales.

With this series of weekly management, do you feel boring every day? This will not only make the manager of the store more confident, but also inspire the staff.

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In the morning, it is a habit to start early. Habits can be cultivated slowly. So is the operation habit of a shop. How to do daily operation?

Eight shop hours to plan the store image, each employee is restricted by the attendance system, and half hour after entering the store to grope for appearance.

At 8:30, the morning shift meeting will keep a clear record of the sales target, hand over the latest developments, consolidate service skills, strengthen internal communication and boost morale.

Next is the shop inspection and adjustment, cleaning, so that shops greet customers with a new look, and conduct safety checks on facilities, such as POP, altitude, inset, price tag, music lighting, etc.

At 9:00, shops are open and on-site inspection is conducted to determine the adequacy of the goods and timely adjust the display or replenish the goods in the responsible area.

Seriously and actively welcome customers and create a pleasant store atmosphere. If you meet with no customers, then don't be idle. Weak spot management, the characteristics of clothing styles can communicate with the salesmen.

There are usually two shifts in clothing stores. It is necessary to hand over clearly when changing shifts in the afternoon, so that colleagues in the evening shift can take over work faster.

The night shift staff must have a small meeting before they go to work. This is also a summary of the morning shift and a encouragement and praise from the night shift staff to make the salesmen more morale.

Next is the busy time of the evening shift, and the traffic volume of people coming and going will be treated with the method of "customer experience".

Check the accounts, lock up the business and check the number of goods sold.

Xi will talk about today's sales and sales stars today, and give awards, and finally finish business.

This is the store day operation, hoping to help the novice shop.