Topshop Will Launch A Joint Series With Kardashian Sisters.

Recently, there are media rumors that Kendall Jenna (Kendall Jenner) and Kelly Jenna (Kylie Jenner) sisters will be well-known fast fashion brands in the UK.

Cooperative launch

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However, after the official verification of the British version of VOGUE to the Topshop authorities, the two sides did talk about cooperation, but it was not the invitation of the previous two sisters to join in to design a special series for them.

According to Topshop, the two sides are discussing the "exclusive sale" of the sisters from Topshop to their own Kendall & Kylie dress.

The partner is PacSun, an American fashion brand shop.

If the two sides finally reach a cooperation, Kendall & Kylie dress will enter Topshop shop this summer.

As a member of the Kardashian family, Kendall Jenna and Kelly Jenna, who are less than 20 years old, are among the most popular teenager idols in the world. Two people have many fans in social media. Kendall is hot in modeling circles, and the Kendall & Kylie PacSun series is also very popular in PacSun.

So it is not surprising that there is a rumor that Sir Philip Green, Topshop boss, is bent on achieving cooperation between the two sides, Philip Green.

Sir Green and Kendall sat at the same table at the British Fashion Awards awards last December, which is said to be a great impression on her.

For Jenna sisters, being able to cooperate with the fastest fashion brand Topshop in the world is no doubt a shortcut to expand its fashion layout, not to mention that they are very fond of this brand. Kendall even wore Met dress when she was in Met Gala in 2014.

In recent years, fashion brands are keen on playing the "celebrity card". Topshop is no exception. The series of sports that they will launch with Beyonce (Beyonc) will also be released this autumn.

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With the decline of China's largest luxury goods market in the world, luxury brands are facing more and more challenges.

According to the report of Bain, a consultancy, because the Chinese government implemented and promoted anti-corruption and domestic economic growth, the luxury market in mainland China decreased by 1% in 2014 compared with that in 2013, and the market size dropped to about 115 billion yuan, the first negative growth in the market.

Ortelli believes that when the market is depressed, family controlled luxury brands such as Armani and Audemars Pigeut are more vulnerable than those big luxury groups.

Ortelli points out that the problem with these family luxuries is that it is hard for them to "expand the brand" because they must "keep up the grid" and the weakness of the Chinese market makes them more challenged.

Louis Weedon, Li Feng, Kai Yun, Swatch and other large groups can share risks in multiple brands and withstand short-term market shocks.

Swiss traders are having a harder time, and the Swiss Franc has appreciated nearly 20% against the euro since the Swiss central bank announced the exchange rate decoupling.

In order to cope with the squeeze on profits from rising costs, Swatch and Li Feng have announced price increases for foreign currency denominated products, and other companies may follow up.

But this creates a risk. If consumers do not pay the bill, the backlog of stocks will cause family brands to get into trouble. At the same time, it will also provide a big opportunity for large groups holding large amounts of cash.

According to Otrelli, the cash balance of nine luxury goods giants in the world in 2014 exceeded 16 billion US dollars, two times more than in 2007.

He expects to increase to $32 billion in 2017.

From the past two years of experience, the money will "make the best use of it".

In 2013, Louis Weedon spent $2 billion 600 million to buy cashmere retailer Nuo Pian ya, Swatch spent $1 billion to buy jeweller Harry Winston; last year, Kai Yun group bought 860 million Ulysse Nardin of watch operator.

Not only that, private equity funds and other institutional investors are also eyeing the high profit luxury goods industry.

Blackstone, for example, acquired 20% of Versace's shares in February last year, and the fashion brand Tory Burch 2013 also sold equity to BDT capital and General Atlantic, valuing $2 billion.

Otrelli lists a brand list that might be acquired, with more than 50 luxury items on it.

In addition to Armani and Audemars Pigeut, there are also famous brands such as Chanel, Versace, Zegna, long, Rolex, Rolex and so on.

Do you want some investment advice? Ortelli recommends buying shares of Louis Weedon and ex peak group, and mergers and acquisitions, dividends and stock repurchases will push the luxury giant's stock up 30%.