Yiwu Purchase: Build Online And Offline Platform Based On B2R Distinguish Ali

Wang Jianjun, general manager of Yiwu purchasing, said in an interview with reporters that unlike Taobao, Jingdong, shop No. 1 and other B2C platforms, it is characterized by wholesale and retail supplemented.

Zhejiang China Commodity City Group Limited by Share Ltd (short Commodity City) recently announced that the company's Zhejiang Yiwu purchase Agel Ecommerce Ltd (referred to as Yiwu purchase) and Chengde Anyang Trading Co., Ltd. and other 4 companies signed the "cooperation agreement" (cooperative market e-commerce website construction and docking). It is understood that more and more professional market players from all over the country will cooperate with Yiwu.

　　 Yiwu Wang Jianjun, general manager of purchasing, said in an interview with reporters that it is different from Taobao. JD.COM Shop No. 1 and other B2C platforms. The location and service target of Yiwu is relatively special, which is characterized by wholesale and retail supplemented. In addition, in order to provide further support for e-commerce business, the company will actively explore the financial sector in 2015.

Build online and offline platforms

Wang Jianjun said that the core of Yiwu's purchase is online and offline integration. The so-called online and offline integration is not simply moving merchants to the Alibaba platform. The goal of Yiwu's purchase is to build a nationwide electronic commodity platform for retailers based on the support of the parent company's small commodity city and the small commodity city.

This plan is also known as the "combined plan". It is understood that the platform of Yiwu purchase and purchase plan is independent and able to cooperate with each other, trying to link the logistics and information flow of specialized markets across the country, and use Yiwu to buy the spider web platform to reduce the intermediate links and make the commodity circulation more convenient. Jin Fangping, chairman of Small Commodity City, said publicly that he plans to build Yiwu into an electronic business platform of 100 billion yuan in the next three years.

According to public information, Yiwu purchased at the end of 2012, and realized a about 3000000 yuan business income in 2013. The income in 2014 was about 20 million yuan. Even so, Wang Jianjun said that at present, it is not time to consider the issue of profitability. The main objective now is to move businesses to Yiwu as much as possible to buy this platform, so that businesses can actively, deal and shop on the Internet. If there are enough businesses on the platform, the value will naturally be there.

Apart from the use of outdoors, the company has explored many aspects of finance. The parent company, small commodity city, invested in Consumer Finance Companies with shareholder identity strategy this year. According to the agreement, small commodity city invested 30 million yuan, accounting for 10%. Small commodity city group said it would tailor consumer financial services to small commodity city merchants based on its unique advantages and resources. In addition, Yiwu purchase is still applying for the third party payment license. The declared material has been reported to the central bank, providing support for further developing e-commerce business.

The company said that in 2015, the company will continue to explore in terms of finance, but the most important thing at present is to promote business transactions, so that merchants can receive orders on the purchase platform in Yiwu. "In the next two or three years, these will be our priorities," Wang Jianjun said. Yiwu's purchase of the "merger plan" itself is also promoting business transactions.

In addition, according to the purchase plan of Yiwu, the retailers who purchase the website through Yiwu can not only buy things in the Yiwu market, but also enter the local shops and markets through various sub stations throughout the country to buy local special products.

Based on B2R, distinguish Ali.

It is understood that the competitiveness of Yiwu and Ali and the object of service are different, Yiwu purchase is for the national entity market service, for the entity market business services and customers are mainly retailers, businesses are mostly wholesale business, and Taobao is mainly B2C business, is for manufacturers to cooperate. On the purchase platform in Yiwu, retailers can directly consult the issue of delivery or production through the real name and telephone provided by merchants, which is a more convenient channel for buyers or purchasers to understand.

Through the purchase of products in Yiwu, this is for others. Electronic Commerce For the platform, the first three years are free of charge when the input cost is low, but so far, the amount of transaction through the purchase platform in Yiwu is relatively small, and the amount generated is about 1:10 compared with the Yiwu purchase, so most of them are offline transactions. When the two sides have enough credibility, there will be more online transactions.

Wang Jianjun said that the traditional market industry should explore a suitable way of development for itself. The scale may not be able to achieve the market value of Alibaba, but as long as it can satisfy its own customers, the goal is achieved. The specialized market has many large scale specialized markets throughout the country.

The main characteristics of the professional market are: first, the development direction of the professional market e-commerce is the integration of online and offline, online online shop, and the deep integration of a professional market under the line. Second, integrity and integrity are the fundamental elements of business. Third, the essence of the professional market is B2R (Business-to-Retailer) while the Alibaba positioning is B2B (Business To Business). The location of Yiwu's purchase is very clear. Only the wholesale market is characterized by wholesale and retail.

"The mode of purchase in Yiwu is quite different from that of Ali. Our relationship with Taobao is a partner. I hope that the seller of Taobao can buy things in Yiwu." Wang Jianjun said, in addition, the biggest advantage of Yiwu's purchase is the integrity problem. The quality of the products is out of order, which will be solved by Yiwu's purchase. The tight viscosity between the merchants and Yiwu will make the solution more effective.

　　 Transformation and expansion of domestic sales

As we all know, Yiwu's small commodity city is famous for its export. There is a saying that "every three pairs of socks in the world are sold from Yiwu". The high proportion of foreign trade that has lasted for many years now needs to be changed.

"Yiwu's small commodity market can reach 70% of the external demand, but if the proportion increases again, will it be relatively large?" Wang Jianjun said, "I think domestic demand may be a great potential for China's future market. External demand has reached a very large scale, and the possibility of substantial growth is not very great. Of course, we will try to save it."

Accordingly, the platform purchased by Yiwu is mainly for the domestic market, so as to expand domestic consumption.

"From another point of view, the increase in labor costs, especially in the small commodity market, will face competition from other countries such as Southeast Asia, and export rates will be affected. Through so many years of development, China will have great potential to develop domestic demand. " Wang Jianjun added.