Benetton Group Executives Change To Curb Group Sales Decline

Recently, important personnel changes have taken place in the management group of Benetton Group SpA group of Italy fashion group. The details are as follows: Marco Messini is the new chief distribution and sales officer; Piero Maldini is the new retail director; John Mollanger is the new chief product marketing officer.

The US media reported three inaugural experiences:

Marco Messini: she worked as a vice president of all Corp franchise brands in Europe, Middle East and Africa, and was also a general manager of the Timberland brand in Europe, Middle East and Africa. She worked for VF Corp.

He worked for wholesale in Autogrill, Coin and Upim.

Department.

Since 2011, it has been the chief operating officer of Holding Dei Giochi company, the main retail force of Giochi Preziosi group.

John Mollanager: served as general manager of Asics products and marketing in Japan.

He has held similar positions in Nike and Puma companies in the US and Europe.

Benetton Group SpA has seen a serious decline in sales in recent years, from 2012 to 2013.

It fell by 10%.

Last year, Benetton Group SpA appointed Marco Airoldi as the new CEO to replace the original CEO Biagio Chiarolanza.

The founder's family member, Alessandro Benetton, left the post of chairman of the group.

Then the management team took the following personnel changes.

The new CEO Marco Airoldi was previously a senior partner and chief operating officer of Boston consulting company, and participated in the three year restructuring plan of Benetton Group SpA to save the decline in performance.

According to Corriera Economia, Benetton Group SpA and the bank signed an agreement on debt restructuring, and the new team will also benefit from it.

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