Chongqing "Outstanding Exhibition Enterprises And Brand Exhibition 2014" Announced

In order to fully display the achievements of the exhibition industry in 2014 and promote the improvement of the comprehensive strength and level of the exhibition industry in Chongqing, we have strengthened the exchange and learning between industries. Recently, the "2014 annual outstanding exhibition enterprises and brand exhibition innovation and recommendation activities" have been evaluated for more than two months, and 13 outstanding exhibition enterprises and 13 brand exhibition lists have been released.

It is reported that the event was launched under the strong support and guidance of the Chongqing Convention and exhibition office and the Chongqing Exhibition Industry Association.

Through the enterprise's free declaration and voluntary participation, the list is selected by experts from the relevant leading bodies of the city's Convention and exhibition institutions, exhibition professionals and representatives of the industry.

The whole activity was followed up by Chongqing daily, and public opinion was monitored and publicized for its fairness, impartiality and openness.

"This recommendation is aimed at further giving full play to the role of industry associations to fully demonstrate the overall level of exhibition industry in our city and promote inter industry learning and communication."

Mou Zhen, Secretary General of the city exhibition industry association, said that the standard of Chongqing brand exhibition will be held in Chongqing in 2014, with an exhibition area of more than 30 thousand square meters. The exhibition will be held for more than 3 consecutive years. It has achieved good economic and social benefits and has certain value of exhibition brand promotion.

The outstanding exhibition enterprises in Chongqing need to register in Chongqing for more than 3 years, have a certain scale of operation, provide various professional services for exhibition activities, and participate in the evaluation of enterprises in their professional fields with high visibility, and their operating efficiency is at a higher level in the industry.

The organizers of the organizing committee said that through this event, the governments at all levels could enhance the understanding of the exhibition economy, promote the construction of Chongqing Convention and Exhibition capital, and give full play to the "engine" role of MICE industry in promoting consumption and stimulating the economy.

Since 2009, the document No. 3 of the State Council proposed to build Chongqing into the "Exhibition Capital" of the upper reaches of the Yangtze River, the development of Chongqing's Convention and exhibition industry has risen to a national strategy.

Over the past 5 years, our city has accelerated the construction of exhibition venues, vigorously promoted the Convention and exhibition economy, and implemented the four major strategies of branding, internationalization, specialization and informatization.

According to Zhang Jianjun, director of the exhibition and Exhibition Department of the Municipal Commercial Commission, 662 exhibitions were held in 2014. The total area of the exhibition was 6 million 13 thousand square meters, and the direct income of the exhibition industry reached 8 billion 500 million yuan, which led to 68 billion 200 million yuan of consumption.

The rapid development of the exhibition industry has also significantly enhanced the image of Chongqing. Chongqing has successively won the title of "China's Festival City", "China's top ten exhibition cities", "China's ten most influential exhibition cities", and "China's best exhibition destination city".

In recent years,

Gradually formed a number of influential brand exhibitions: China Chongqing hot pot culture festival, China International Motorcycle Expo and other industries have become the same industry benchmarking exhibition; China automotive supplies exhibition, Lijia machinery exhibition, China (Chongqing) Leisure Industry Expo first place in the western industry; Yuhua fair, Chongqing trade fair and other brand exhibition grew rapidly, basically achieving "one industry, one professional exhibition".

Build Golden Nest to attract Phoenix.

At present, Chongqing is the leading position in the West and even in the whole country, no matter the exhibition hall or the information construction of venues, and the main body of the exhibition is gradually growing, so that the introduction of the exhibition has also achieved a major breakthrough.

With the promotion of Chongqing as an inland open highland, Chongqing Convention and exhibition has established long-term cooperative relations with internationally renowned enterprises such as Germany, Munich, Dusseldorf, Hannover, Frankfurt and other places. It has strengthened ties with state ministries, trade associations and academic organizations. It has successfully held 2 National Sugar and wine fair, seventy-fifth national auto parts fair, third international new material conference and seventy-second China International Medical Equipment Fair.

Among them, the ninety-first national sugar and wine trade fair has created the most recent data.

Behind the rapid growth of the industry is the strong push for deepening the reform of exhibition industry in our city.

"Since 2014, we have further promoted the reform and integration of the exhibition industry in the city.

In accordance with the principle of "mature and free hand", we should promote the reform of government led exhibition activities.

Zhang Jianjun said that through a series of reforms, the exhibition will be gradually marketed.

Strengthening the main body of the market and promoting the healthy development of the industry

Focusing on the overall task of "scientific development, enriching people and promoting Chongqing", the city will accelerate the construction of the conference and Exhibition Capital in the upper reaches of the Yangtze River, and the Convention and exhibition economy is expected to continue to accelerate development.

The relevant person in charge of the Municipal Commission of Commerce said that in 2015, the city will actively carry out relevant work, and strive to reach the total area of 7 million square meters by 2017, with a direct income of 10 billion yuan, stimulating consumption of 80 billion yuan, and the market operation exhibition will account for more than 90%.

It is reported that in 2015, the Municipal Commission of commerce also arranged the key work for the development of exhibition economy.

First, do a good job of standardized management of MICE activities.

We should strictly regulate the government's activities of organizing exhibitions, strictly control the names of the government and departments, and strictly control the financial investment.

At the same time, we should actively cultivate a number of local convention and exhibition brands with strong professional level, higher market level, larger industry influence and better market prospects.

Strengthen the main body of market operation, support the existing Convention and exhibition enterprises to form a joint stock exhibition enterprise group, support foreign businessmen and coastal enterprises to invest in the exhibition industry in Chongqing, and vigorously introduce famous exhibition enterprises at home and abroad to Chongqing.

Besides, we should improve the market service system and give full play to the function of the Exhibition Association.

Support the exhibition industry association to formulate industry standards and service standards, guide the exhibition enterprise qualification authentication and exhibition activity rating, and further strengthen the industry service and self-discipline function.

Organizing and implementing the appraisal activities of exhibition enterprises, promoting exchanges and cooperation, improving the overall quality of the industry, and promoting the healthy and rapid development of the exhibition industry in the city.