Three Step Strategy For Apparel Shopping Guide Personnel

Step one: greeting and receptive customers are warm and thoughtful, generous and decent, showing professional image, courteous hospitality, maintaining a certain distance and taking account of customers.

The second step: communication with customers (negotiation), ten minds, ten purposes, confidence in customers, observation of customers, care for customers, sincerity, interest, customer care, product demonstration, patience with customers, patience of customers, curiosity of customers, good use of customers from all walks of life, disagreement with intentions, and common sense of customer purchase decisions.

The third step: facilitate purchase.

The timing and ingenious promotion of purchasing, testing and inspection of goods, opening orders, assisting in payment and sending customers.

Here are some tips on how to sell:

1, confidence is important when recommending:

Only by being confident can customers have a sense of trust in clothing.

2. Suitable for customer's recommendation: when explaining the customer's products, we should recommend the clothes suitable for them according to the actual situation of the customers.

3, accurately mention the advantages of all kinds of garments.

For customers

When explaining and recommending, it is necessary to compare the different kinds of garments and accurately tell the advantages of all kinds of garments.

4, with gesture to

Recommendation, appropriate praise.

5, with the characteristics of goods.

Each type of clothing has different characteristics. Clothing sales process should emphasize the different characteristics of clothing.

6, focus on commodities.

When recommending clothing to customers, they should try their best to bring the topic to the clothing, while observing the customers' Reflection on the clothing so as to promote clothing sales in a timely manner.

Nowadays, consumers pay more attention to spiritual things. Although they need the advice of clothing salesmen, the purpose of the proposal is to enhance the information of customers.

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A lot of shop assistants have to give up the work done by the store manager, or they have to work on their own for half a day. This not only discredited the store manager, but also greatly affected the efficiency of the store.

Some senior shop assistants and older salesmen are still lazy, and the shop assistants continue to increase their punishment.

But things were not so simple. The shopkeeper gradually felt that a few older clerks and individual elders in the shop seemed to be very aggrieved, and she was embarrassed all day.

Clerks' laziness is manifested in the fact that salespersons are less efficient or less efficient, but this phenomenon is not caused by laziness.

Clerk "lazy" is mostly five kinds of "causes": one is not to do; two is afraid to do; three is unwilling to do; four is unable to do; five is not doing well.

For this reason, if a shop keeper wants to solve the problem of salesman's "laziness", he must not force himself to exert pressure on himself. Only when he treats the "lazy" behavior separately, can he better remove the "sick root".

Most of them are the lack of knowledge and understanding of the nature of the work done by shop assistants, and I don't know where to start.

For example, the lack of ability and quality of the shop assistants leads to incompetence, or the store manager does not know enough about the shop assistants, and the work arranged is beyond the salesperson's ability.

To solve this problem, the store manager should stick to the principle of "putting the right person in the right position" when he posts and adjusts his staff position, and actively guides and assists shop assistants in various ways to improve their own quality and broaden the scope of their work.