Open Shop, Location Decides Success Or Failure!

For entrepreneurs, how can we choose a "golden treasure"? According to her experience, Ms. Cai gives five specific suggestions.

First of all, open channels to find shops.

Ms. Cai said that many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet, and then choose shops.

However, there is actually a "28" rule in the shops market, that is, only 20% of the total number of shops that rent information publicly, while 80% of them are covered by private pfers.

Therefore, after deciding to open a shop, the entrepreneur must find ways to find a shop and put it together so as to improve the hit rate of the "treasure land".

Secondly, we must understand that "passenger flow" is the reason of "financial resources".

Ms. Cai told reporters that when she first chose the address, she did not consider the factor of human flow, which led to failure.

After drawing lessons from her experience, she paid special attention to the flow of people, traffic conditions and the surrounding residents and units in the second site selection.

Facts have proved that

For the entrepreneurs of shops, the "passenger flow" is the "financial resource".

Not because

We should be afraid of competing for the remote areas.

Because the shops in the business district are more concentrated, it helps to accumulate popularity, but we should also pay attention to the problem of dislocation.

Moreover, the location should be forward-looking.

Not all gold markets will make money.

Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore,

We should keep a long distance in the site selection and learn more about the future development of the area.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Fourth, pay attention to the cost performance of rents.

The rent of the storefront with different geographical environment, traffic conditions and building structure will be very different, sometimes even a little more than ten times.

However, for entrepreneurs, we should not only look at the most superficial rent price, but also consider the cost performance.

In other words, factors such as turnover should be taken into consideration.

Fifth, sometimes the "group rent" leasing method is more economical and practical.

Ms. Cai said that with the increase in the number of entrepreneurial teams, more than a dozen square meters of small shops were very popular, and the rent increased. Accordingly, the one hundred or two hundred square meters of large shops declined due to sluggish rental.

In this case, it may be possible to consider a few entrepreneurs who rent large shops in the form of group leasing and then divide them, so that they can save a lot of money.

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Different locations have a great impact on business, and different marketing strategies should be adopted by customers at different locations.

Therefore, if the location is consistent with the type and style of the shop, it is a good store location, otherwise, it is not.

(1) near the station or the main road.

This area is centered on the mobile customers, the business circle is the center, the business circle is wide and the passengers are concentrated. Generally speaking, a good shopping environment should be established first.

For example, if there are large vacant places before the store, it is convenient for customers to enter and leave.

The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation.

Therefore, it is most important to highlight their own advantages.

Customers who purchase such stores are more likely to be convenient and realistic. Shops should be mainly middle priced or cheap goods, such as general inexpensive clothing.

The station is mainly based on the passengers who take public pport. However, because of their age, occupation, hobbies and purposes, there are business travelers, traveling and visiting relatives. Because of the large flow of people, the commercial value of the lot is relatively high, and they can make great contributions to the operation of the shop.

But the commodity must meet the needs of life, the price is not high, and easy to carry, the purchase of clothing, customers will generally take a long time to wait for the intention, so most of them will not rush to buy.

This kind of area is not suitable for the establishment of the clothing store unless the main road is near the shopping area, such as a small clothing store in the Xidan station, which will attract many customers.

But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores.

Shopkeepers should provide services to customers in a targeted manner.

During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly.

Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.

(2) the overall shopping center in the city centre.

In such areas, the combination of many mobile customers and different age groups will result in differences in attractiveness between men and women and their age.

In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.

Shops thriving in commercial centers (but not crowded) usually give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase.

Therefore, it is better to establish clothing stores in such areas.

In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all p regional.

The commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come here show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and the sensitivity to price is relatively low.

Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.