The Experience Of Joining The Election Helps You Shop Successfully.

The location of clothing shops is very important, which is important to determine the survival of businesses.

Before choosing a site, the first thing to determine is the choice of customer base. For example, if you choose a 18-25 year old woman as a customer base, the location of the store is better than that in the fourth quarter. Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers facing the customers are younger, they choose clothes to pay more attention to their styles and are not too fussy about the details of fabrics and workmanship. This is to pay attention to the concept of "business circle". Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles. Due to the differences in commodity, transportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form. Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If you can't find the right store in your favorite location, you can try to share it with others. In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other. Such as jewelry and clothing store, Luggage and bags And clothing stores, or underwear and clothing stores are all suitable for "matching" business projects.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation. For example, if there are a number of casual wear shops around the world, competition will be more intense at the level of casual wear. Then it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that the consumers here are partial to the brand name and do not like the brand, then they can give priority to joining the brand. After all these questions are clear, we can look for the source of goods in a targeted way.

Similar to AI's choice, Miss Luo shop It was not selected in the prosperous area, nor even the place where the clothing store was concentrated. But her 25 square meter foreign trade clothing store could achieve the sales volume of 7-8 yuan in the peak season. Because the location of the shop seems to be bad, but it is very good to look at it carefully. Miss Luo's shop is located in a residential area. It has only two very narrow lanes. Because of the narrow road, it often gets stuck in traffic. There is a key primary school opposite the residential area. Parents are generally rich or expensive. Primary and secondary school hours every day, because the parents of many children, the road is narrow, so every day traffic jams. Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free.

If you want to open your own business clothing Where should a small shop start? Shop location and choice of goods are the magic weapon for success. If the two points are solved well, the shop will earn more than 70% of its profit. After taking part in the training of color, he started preparing clothes stores for himself in November 2004. Her location and inspection of the wholesale market are almost simultaneous. There are many wholesale markets for her and her clothing. She has visited many wholesale cities such as the thirteen lines, the white horse, the rich people and so on. At the same time, she also paid close attention to the assignment information of clothing stores in the newspapers. In January 2005, she found a satisfactory position. At the beginning, she did not choose the most prosperous Huaqiang North, because she felt that she was entering a strange industry. If she had settled in the busy area at the very beginning, she would probably have lost the front foot because of too much investment. The store that Ai Tong found is located in a relatively concentrated roadside in the residential area, surrounded by a row of fifteen six clothing stores. The rent for sublet is 2700 yuan per month, no transfer fee, and the rent is quarterly payment. She signed a 1 year contract with her owner. Although this location is relatively partial, AI has visited the neighborhood several times in advance, and found that this row of clothing stores has existed for several years, and has some popularity in nearby residential areas. Sometimes there are people who want to go there to pick up goods.