Active Clothing Store'S Active Sales Strategy

The loss of front-line staff is serious. The training of shop assistants has great energy input, low customer turnover rate and limited display area. These problems are plaguing the entity. Apparel Retailing Shop. How can we make sales easier and let these problems be solved?

Most of the shop assistants liked to have relevant experience and talkative when they recruited salesmen. Such salesmen could sell their products to ensure store performance. There is no doubt that this experienced talent is the meat and potatoes that everyone contends for. These people often need higher salaries, and they will often be scramble by competitors.

If the shop itself trains an excellent shop assistant, it will take some time; moreover, the front-line staff are extremely unstable now, and the excellent shop assistants who are hard to cultivate will often be lost. In the face of such a situation, if there is a sales method, a new employee can sell well on the first day of work, and the trouble caused by the flow of personnel will be eliminated. 　　　　 How to make sales simple

The regional manager of a brand line retailer shares with me a way to make clothing sales easier. Her method is this: she will make weekly key store products according to the sales figures of the previous week. Last week, the top five of the best seller will become the main push for next week's stores, and the main push will be displayed in different locations of the store according to the series and color. This way, when a customer enters a shop, the clerk does not simply follow the customers, but in every area, the clerk will recommend the main item to the customer. If the customer gets a little heartbeat, he will try it on. To put it simply, it is from passive sales to active sales, which greatly increases the exposure rate of key commodities, as well as the customer trying rate.

In this case, the ability of shop assistants is greatly reduced. Clothing collocation It is sensitive and can choose the fitting money quickly according to the customers' physique and complexion. This is the most ideal salesperson. The reality is that such salesmen can't be met, and most of the shop assistants can't pick out their suits for their customers quickly. Based on this situation, using last week's sales data to support and pick out several clothes that are more popular with customers, these clothes will not let customers lose confidence in the clothing store's products at the first time, even if they can't satisfy customers, at least they will not be disgusted. This allows employees who have no clothing sales experience to quickly sell clothes, and do not hesitate to try on what clothes they should wear for their customers. 　　 The benefits of simplicity

To make sales easier, it not only solves the problem of staff turnover, but also improves the sales directly. From passive sales to active sales. Many shop employees are in passive sales, that is, when customers want to try on a piece of clothing, they will get their clothes, and at other times they will just follow customers in stores. Under such circumstances, many hidden products often miss the opportunity. If you can change passive sales into active sales at this point, pick up several clothes for customers and try them on on the way to customers, so that his chances of placing orders will be greatly increased.

Key commodities were repeatedly recommended. The location of shopping malls is so small that every clothing store does not have enough display space. Sales performance A lot of goods will be sold out because they can't be seen by consumers. And the products that offer the key items are recommended to customers. This greatly increases the exposure rate of key products, such as 10 people entering a store every day, and a product with a key item on a Monday can be recommended 70 times. If the key commodity is 5, there are 350 times. So, the key goods need not be repeatedly displayed. In this way, the turnover rate is also a natural thing to do.

　　 Start with active sales

What needs to be reminded is that it seems that such a simple method needs some skill and knowledge to carry out. First of all, we must have some data analysis. That is to say, according to the sales situation last week, lay down the key items next week. Secondly, shop assistants need supervision. Most of the shop assistants are accustomed to passive sales. Although they ask for the initiative to recommend products to customers, many salesmen still have fear in the execution process. They fear that the products they recommend are rejected, or they habitually follow the customers around and then send customers away. Therefore, in the initial stage of implementation, it is necessary to train the shop assistants until they turn them into their sales habits.

Make sales easier, from passive sales to Active sales Start!