New Shop Opening Experience

We must cater for the needs of customers.

If you have segmented the market and identified your target customers, the next thing you need to do is to attack your target customers in a targeted way.

When a customer is interested in a product and has a desire to buy it, it is not easy for him to buy it. How can the seller promote its pformation from "intention to buy" to "intend to buy now"? Consumers usually have the mentality of being cheap and cheap. We often find in the real store that some sales promotions such as discount, discount, discount, gift and so on are easy to arouse customers' motivation to purchase, so that they can make immediate purchase decisions, which are often equally effective in online stores.

Many online stores now have "buy and give..."

The promotion activities such as "limited time rush" and so on, are to make use of the customers' consumption psychology and urge them to make purchase decisions as soon as possible.

Provide personalized service.

Provide corresponding information and business services for different needs of different people, such as setting up files for customers to purchase goods, providing free gifts and other services.

After establishing a good service system, the contents of online stores and web pages are more important, how to organize tens of thousands of information and products and present them to customers in the most organized and timely way. For example, online clothing stores can provide fashion trends and fashion trends, and guide and suggestions for clothing online shops.

A good start is half the battle. The proper location of the storefront will directly affect the sales volume of the shop.

Therefore, we must be cautious when creating websites. We should give full consideration to where to build them.

Come shopping.

At present, the domestic large-scale C2C third party trading platform has Taobao, eBay, pat and yes.

Taobao has attracted a large number of online shoppers with good publicity and services. It has the largest traffic volume in several platforms. Besides, Taobao has long accumulated experience and has served several other platforms for the owners. Therefore, Taobao can be regarded as the preferred platform by entrepreneurs.

2. optimization of online shop theoretical research shows that more than 70% of customers' purchases are determined temporarily in stores.

Optimizing online shop pages can not only attract more customers, but also stimulate customers to buy.

It is necessary to arrange a comfortable shopping environment for the pferor, so that the overall style and layout of the whole store, as well as the classification of each commodity, should be consistent with customers' shopping psychology.

The classification of baby should be clear, so that customers can see clearly, just like some commonly used daily consumer goods such as shampoo, beverage, etc. in the self selected shop, it should be placed in the middle of the shelf that people can reach for easy selection.

In addition, the types of goods in the shop are as complete as possible, and the updates should be quick.

We must not give up the goods in order to increase the quantity without considering the quality or because of bad business.

If the merchandise in the shop is always a few old faces, bringing a sense of freshness to others, it will naturally not attract buyers.

That is,

And the diversity of payment methods.

Successful online

You can't just stick to online ordering and online bank card payment.

Allowing multiple ways of ordering and payment is a feasible way of electronic commerce at present.

For example, online information, offline ordering, cash on delivery, etc.

Online shops offer the greatest convenience if they claim to allow unconditional return or replacement.

Reply in time.

Online must be the first time to respond to customers' questions, do not let customers wait.

Business opportunities are not waiting. Some customers tend to be more anxious. If you don't have the first contact with him or her, he or she will probably not go home.

When answering questions, you should use a respectful and polite tone and be patient. Use the rich expression in Wangwang or QQ.

There is a famous "8: 2" rule in marketing, that is, the business of 80% of enterprises is brought by 20% customers, and the same is true for online stores.

Frequent visits to customers and communication with customers will lead to unexpected gains.

Therefore, while developing new customers, online stores should not neglect the loss of old customers.

One of the important measures to maintain the old customers is to have customers in mind and make full use of emotional investment. There are many ways, such as sending small gifts such as greeting cards or product samples (especially for cosmetics, clothing, food products, etc.). This will give customers a pleasant surprise.

For example, after delivery, you can explain the express information and the approximate arrival time, and the matters needing attention when receiving the goods.

After finishing, we can contact Wangwang or QQ or other ways to inquire about the feeling of the products received, the usage of the products, etc.

In this way, customers will immediately feel our responsibility, so as to enhance the integrity of the store in the eyes of customers and promote their second shopping.