3 Ways To Retain Repeat Customers In High-End Clothing Stores
Summer clothing updates very fast, especially for fashion clothing chain owners, it is necessary to purchase a small amount of money, to maintain the style of clothing shop updates.
At the same time, a small quantity of goods is good for timely clearance.
capital
Operation.
From the perspective of taking advantage of the situation, we can strengthen the position of fashion clothing chain store brand in the local consumers' mind, and make sure that the fashionable clothing chain stores with limited marketing budget can achieve good influence with limited advertising and proper quantity of new products.
clothing
In fact, there are also off-season and peak season. Under normal circumstances, the discount rate of off-season is often higher than that of peak season. When discount and promotion are common, consumers will appear "aesthetic fatigue".
Therefore, shopkeepers need to diversify their sales promotions in the off-season.
Attractive force
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If you are idle in the off-season, how much do you want to learn more? What are the deficiencies in the business process? Why not use this time to recharge your batteries and make good knowledge of the coming season?
Many fashion shop owners are busy with their business and rarely read books quietly. This is a good opportunity to recharge.
There are many shop managers who really regard themselves as nannies. They do everything in a single way. They do not know anything about the daily work of the store. They only take the customers to do the sales, all the others do not care, because there is a store manager! What causes the present state? It's you! Store manager! What are you doing?
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1, the store manager should always pay attention to the atmosphere of the shop: you are the parent, the core of the shop. The sales of a shop is good and the atmosphere of the shop is directly proportional to the state of the staff. Who do you want to mobilize?
2, the store manager should always pay attention to the working status of the staff: the mood of the staff and the process of receiving the customers are the key factors that directly affect the turnover. If you don't pay attention to her, then you will never find problems, you can't find problems, your shop will never be promoted.
3, the store manager should learn to know how to make good use of human resources, learn to divide the work, and learn to delegate power: if you think that training your employees is equivalent to smashing your own job, you deserve to be tired in the shop! Employees need to be recognized, and willing to pay in the case of recognition, to assume the responsibility of shop, because they are also part of the shop!
4, the store manager should learn to plan: plan what? Sales performance follow up plan, shop staff's training plan, shop personnel division plan, store activity plan, etc. after making plans, make a reasonable arrangement according to the schedule, so that store development can keep up with the company's rhythm, always walk in front of time, so that you will not be eliminated!
5, the store manager should learn to summarize: anytime, anywhere, to sum up, anything to sum up, of course, there are good and bad summary, good can share, bad can cause attention, no longer repeat mistakes, but also exercise their own thinking, how good!
6., the store manager should play a connecting role: because you are the parent and leader of a shop, the link of corporate culture and information pmission, the executor and operator of the company's sales policy, and the core of the store.
In short, store manager, please remember: don't be a nanny anymore. If your employees can't be independent, you can't operate normally because you can't operate normally. You can only explain your incompetence, which means you will never get room for promotion.
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