Liu Qingyang: Just Do The Design You Like.

Liu Qingyang's design has a strong sense of self. She never custom-made a dress for anyone. "I like to do my series. I like to express myself, people who like it and people who don't like it don't buy it."

Now Liu Qing Yang's studio has been considered a family business. Collective operation This also allows her to choose to do what she likes, not to cater for it, nor deliberately. After having the channel of a buyer's shop, this is a way to go through.

In fact, when designing, Liu Qingyang often thought from the guest's point of view, "can I wear this dress myself, what occasions will I wear and so on?" And he himself is. Chictopia The inspiration, she often guides her through her own demonstration.

Liu Qingyang is usually very light about brand promotion. In 2011, Liu Qingyang met Fan Bingbing in an event. Fan Bingbing said she liked her clothes very much. Then Fan Bingbing's assistant wanted to meet Liu Qingyang after the end of the event. But then Liu Qingyang had to leave early, and the other party contacted Liu Qingyang again after six months.

In the first three or four years of building the brand, Liu Qingyang didn't take the initiative to do the brand promotion, it was all passive. "At that time, I didn't consciously tell her to wear my clothes or something", and other artists wore Liu Qingyang's clothes to take the initiative to find it. In October 2014, Liu Qingyang started his first show, the Chictopia 2015 spring summer series fashion conference. The initiative to do brand promotion started in 2014.

Now, in the designer's shop, it's easy to see which are Chictopia Her work, fabric design and color are what she has always insisted on. She hopes to do this brand after decades, and still do the girl's style.

Her character is mild and indifferent, just like 5 years of sex design. At first, Liu Qingyang did not make a big brand ambition. She said she was a person who had no plans for long sex, and everything was done step by step. It is her greatest wish to run a small shop and sell all kinds of clothes she designed herself.

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Designer profile: Liu Qingyang

Graduated from the Department of fabric design, University of the Arts, central London, Saint Martin, and founded the women's clothing brand Chictopia in 2009.

Most of them use the profile design to modify the elegant lady's temperament. Because of the background of fabric design, the texture and color of the fabrics, original fabric design is the most unique feature of Chictopia, and is printed by the designer in person, which is called the "stamp Queen".

It will soon become the first domestic designer brand to enter the new world.

Because of the background of fabric design, Liu Qingyang is very interested in the texture and color of fabrics. She always thinks that the fabric is the outer skin of clothing, which will directly affect the design of clothing. Therefore, the original fabric design is the most unique feature of Chictopia.