Effective Strategies To Make Clothing Stores Flourish
When customers patronize shops again, they can reduce the time to find products and improve the efficiency of shopping.
For the operators of clothing shops, they have mastered some details, and they have mastered the selling skills of a shop. Therefore, it is very necessary to be good at using some small skills.
How do we use the store details to attract customers to the novice sellers?
The key to improving store daily sales is the ability to sell gold on shelves.
The location of goods in the display is replaced by three positions: upper, middle and lower. Sales of goods will rise from the bottom up to the next, and the sales will go down from top to bottom.
The superiority of "upper stage" display position is obvious.
This location is usually used to display high profit commodities, private brand goods, exclusive agents or commodities sold.
In the other two stages of display, the upper floors usually display the commodities that need to be recommended, and the lower ones are usually the commodities that the sales cycle goes into recession.
Due to the deliberate placement of merchandise, it has an impact on customer psychology.
Shops can design a variety of long shopping channels to avoid customers from shortcuts to the collection office and the outlet.
When customers walk around to look at or look for receipts, they may see other items that cause purchase desire. Therefore, the location of the cash desk can be located at a distance from the commodity, prompting customers to be attracted by other products when they pay, and thus the desire to purchase.
Shop
operator
This should be noted, but in this way, time is long and easy to lose customers' attention to other items and produce an old and dull feeling.
As a result, goods can be adjusted for a period of time, so that the goods on the shelves can be adjusted, so that customers will be attracted by other items when they are looking for the desired items again, and they will feel refreshing about the changes in the shopping malls.
However, if this change is too frequent, it will lead to customers' disgust. They think that the shop lacks scientific arrangements, chaotic, moving all day, and then become restless.
Psychology
。
Therefore, the fixed change of commodities should be relative.
Generally speaking, when customers enter the shop, the eyes will automatically shoot first to the left side, then turn to the right side.
This is because people look at things from the left side to the right side, that is, to look at the left side impressionistic, and to look at the right-hand things in a steady way.
Using this shopping habit, we will display attractive items on the left side of the shop, forcing customers to stay, so as to attract customers' attention and give full play to the role of the left side of the store, and promote the sale of goods.
Therefore, the operators of the shops can make full use of this feature and give customers different effects to attract customers' attention to the maximum extent by displaying different positions of the merchandise.
customer
Picking goods from a distance of 30-50 cm away from the shelf can clearly see the goods on the 1-5 level shelves.
While the horizontal movement of human vision is much worse than the former. The angle of the human eye is about 50 degrees. When customers choose goods from the distance of 30-50 cm, they can only see the goods displayed at the distance of 1 meters or so, so it will be very inconvenient.
The garment industry is the traditional dominant industry in China, but the export growth has slowed down in recent years, and the speed of integration and elimination is accelerated.
Under pressure, what remains is the essence.
In such a situation, fierce competition is inevitable, but if you know some business skills, it is not impossible to make big money.
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