Electricity Supplier And Fashion Industry Jointly Hand In Hand, Fashion Week Has Become The Hot Spot Of E-Commerce.

"Internet +" is the interaction between the new generation of information technology and innovation 2, but what is the relationship between it and traditional industries? For traditional clothing enterprises, it is not only a channel, but also a trend of development.

It is also a means of operation.

The era of "big and complete" has passed. We need to locate the customers, make further market segmentation, and produce highly personalized products. The domestic garment industry has entered the shuffle period.

In this market environment, the Internet and big data will replace the traditional closed manufacturing system, making it possible to accurately link consumer demand.

In addition to the consumer oriented process of the entire manufacturing process, the Internet will enable the individual needs of consumers to become universal and realize the pformation from "group" to "individual".

At the same time, customized according to individual needs, forming the trend of "mass customization".

In the face of the general trend of the development of the electricity supplier, the traditional clothing enterprises must change, combine the advantages of the traditional manufacturing industry with the Internet thinking, and catch the new fast development of the garment industry.

Suning is a full category and all guest group business. In terms of category development, Suning adheres to the development strategy of "consolidating large household appliances, highlighting 3C and maternal and infant, focusing on cultivating supermarkets and department stores".

In the 4 quarter of 2014, sunning Yun's total business revenue increased by 17.07%, and its annual performance gradually improved. Its total business income reached 109 billion 116 million yuan.

In 2014, sunning Yun achieved a profit of 946 million yuan, up 555.28% from a year earlier.

The annual performance confirms the judgement of Mr. Zhang Jindong, the chairman of Suning, at the 2014 general meeting of shareholders. As a strategic implementation year for the Internet pformation, Suning realized the rapid development of "bend to straight road" in 2014.

The development of clothing e-commerce market in 2015 has the following trends: first, the scale of clothing e-commerce will steadily expand, accounting for the absolute share of the online shopping market; two, the rapid development of apparel mobile e-commerce; three, the clothing business operators must strengthen their integrity building; four, the "store" and "electricity" complement each other, and the integration of online and offline development; five, pay more attention to customization.

In 2015, we will try our best to give full play to the advantages of Suning O2O platform. Through the analysis of large data and the large-scale customization, we will guide more brand enterprises to enter the new formats of online trading and offline trade, subvert the traditional clothing market operation mode, and expand the marketing network at home and abroad.

Establish independent brand and reconstruct the retail business form.

There are many bright spots in Fashion Week this year. This fashion show is an opportunity for us to interact with brands and consumers, and it is also a platform for us to display and experience for the major brands.

Let me take a look at this fashion week.

(1) manufacturing in China is "taking off the cheap coat" to move towards advanced customization, and making good use of the big data service provided by the Internet will be the key to the competitive advantage of garment enterprises in the future.

(2) the marketing and promotion methods of the clothing market tend to be more scientific and artistic. The display of all major brands emphasizes and highlights the sense of technology, design and art.

(3) brand channel O2O operation mode will become a new competitive weapon in the market. "Store" and "electricity" complement each other and merge online and offline.

(4) future fashion trend cards need to have their own way of communicating with the market.

The tide card in the future needs to have a dialogue with the market. It needs to emphasize repeatedly and individuality. Especially for the 90s and 00 in the future, besides knowing how to use their thinking and language, they will know more about their way of communication.

(5) brand should show your design ability and aesthetic attitude as much as possible.

In the real cultural system of clothing, its brand proposition and aesthetic attitude are the easiest to touch.

Future competition is a very intuitive competition. Culture is actually not a slogan for a century old shop. It is not to create nothingness. It needs to show your design ability and beautiful philosophy as much as possible. This is the new look of the future.

(6) the integration of smart retailing and garment industry will be more and more high.

Smart fitting and other applications can achieve O2O interaction online and offline, resulting in real retail.

(7) the children's clothing industry has been awakened, and the competition for children's wear market will be more intense.

The brand pattern of children's wear industry is coming into being, and it will form echelon mode from the aspects of region, grade, style and so on.

(8) "Internet +" will quickly and quickly integrate into China's clothing market competition.

"Internet +" action plan will focus on promoting cloud computing, Internet of things, big data as the representative of the new generation of information technology and modern clothing manufacturing, clothing brand marketing and so on the integration of innovation.

Develop and expand new industries, create new industry growth points, provide an environment for public entrepreneurship and innovation, provide support for industrial intelligence, enhance new economic development momentum, and promote upgrading and upgrading of national economy.

The impact of the Internet on traditional industries is just like the infiltration of rainwater into the earth.

In terms of the Internet of retail industry, it is not simply the construction of an electronic commerce website that is Internet based. It has been divided into 3 different stages.

One is the traditional electricity supplier stage, which is mainly based on the PC end Internet, and the e-commerce platform surrounding product display and trading occupies a leading position.

The two is the O2O retail stage. Due to the emergence of the mobile Internet, the limitation of time and space has been broken, resulting in the service trend of individual centered, anytime, anywhere, virtual and real integration.

The three is the Internet stage of the whole value chain. The Internet has begun to go deep into the core of the retail industry. The most essential resources of the retail industry, such as logistics, capital flow and information flow, will be upgraded with the help of cloud computing and big data to rebuild the new core competitiveness.

These 3 stages are also the process of deepening the pformation of Suning Internet. In the first stage, we launched suning.com online; in the second stage, we stepped up the offline Internet, strengthened the layout of mobile terminals and O2O integration; in the third stage, we are vigorously promoting the Internet pformation of the supply chain, Internet finance, logistics socialization and public cloud, so as to achieve a comprehensive Internet.

Electric power makes fashion industry.

These two years

In succession, the first move was to assemble overseas luxury goods purchasing stores and open up a global shopping area.

Last year, Tmall successfully cooperated with fashion group, and launched a series of pformation poster to display the brand image and high-end positioning of Tmall store more clearly in front of the public.

Subsequently, Tmall online shopping center accelerated the layout of luxury flagship stores and fast fashion shops, and partially stripped the impression of online shopping in the past.

At the same time, Dangdang from the book business, Jingdong and Suning from the home appliance business have set hands to set foot in the clothing industry.

It can be found that these websites initially started with light luxury brands and international first-line brands, and gained a price advantage over the physical stores in the form of tail products.

The Internet brings the gospel to the clothing of fast fashion brands and niche designers.

So, most of the electronic business platforms began to reverse the steering wheel in the past two years.

Variety show explores T2C mode of electricity supplier

With the improvement of production efficiency, the labor intensity and labor time of Chinese people are gradually reduced, and the leisure and entertainment activities of daily activities become the trend.

Against this background, reality TV variety shows are extremely popular under the participation of celebrities.

The whole business environment is also undergoing drastic changes. Retail sales, including department stores, are pforming into shopping centers under the impact of entertainment.

The demand for personalization, non rigid and non daily necessities of consumers has also been released. The buyer's shop and designer's brand integration store with the trend of "sharp goods" become a new trend of consumption.

The name of "Hai Run Lan" and "running the brothers", the name of "Mei Dang Bang Wei" and "wonderful flower" have all proved the attraction of reality TV shows to clothing brands, and the quality images of fashion stars such as stars, daring people, supermodels and so on are directly referring to sales.

Recently, the reality show "love supermodel", "all models of dress Jingdong have been sold" has become a recurring advertisement. This is the case after last year's "goddess's new clothes". Once again, the electricity supplier and variety show jointly developed the T2C mode to capture the fashionable profit "new oil field", and its positioning directly pointed to the trend.

Fashion week has become a new territory for e-commerce providers.

According to statistics, there were 18 fashion week in China in 2014, and the first Shenzhen fashion week ended in March this year, the nineteenth one.

Local fashion week relies on the cooperation of government resources and industry associations to maximize the mobilization of local enterprises' resources.

Moreover, the localization of the operation mode, so that many enterprises are willing to help each other.

With the combination of a number of high-efficiency public relations teams and fashion agencies, local fashion week is surging. Many electric providers see the opportunity for China's fashion to rise.

At present, the era of "cutting-edge designers" in China's clothing market is officially coming. Many people are beginning to realize the influence of designers. Consumers are beginning to get rid of the value orientation of "only brand is from", and the era of individuality advocating precise positioning is greeting the new era of Chinese fashion.

As early as 2012, Taobao became associated with Shanghai fashion week.

A case of many brands joining and occupying also shows that sub business and traditional industries are inseparable.

The 2015 spring and summer fashion conference in spring and autumn also gathered in One, More, EHE, love, and Fang Li Fang. The new spring and summer series of new products were released jointly in the spring and summer fashion conference in suning.com.

We believe that their cooperation will only become more and more integrated.