Marketing: Emotional Psychology And Buying Action

After making consumers pay attention to commodities, a series of countermeasures should be adopted to promote his successful purchase.

We can take the following measures in interior design.

New and beautiful display and environmental design can make products look more attractive.

Foreign commercial buildings pay much attention to the diversity of display devices. They often design display devices according to the commodity, so that the characteristics of the products can be fully displayed.

It is very effective to induce Lenovo to use the intuitive image of commodity use to induce Gu's customers to use association. For example, children's articles store can make children's bedding, toys and so on arranged into a child's room, which is much more vivid than the classified queuing display mode. It brings customers into their surroundings.

One of the masterpieces of the famous post modern architecture, the ring opera service hall of Vienna opera house, is also induced by metaphor and symbolism.

(tour members) role of Lenovo.

Arousing desire and attention

The diversity of devices is due to the beautiful display and environment, which are just as attractive as merchandise, and even more attractive than goods. They give the goods the fullest display.

To promote trust is required indoors.

The style is consistent with the characteristics of the commodity.

For example, the traditional style of traditional Chinese medicine shop is more reliable than the modern form of Chinese medicine shop, and the fashionable shop is more competitive.

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In the decoration of clothing shops, the artistic form is a soul problem, which seems to be difficult to ponder.

The question before us is how to arrange the relationship between form and content when considering the form of interior decoration. Obviously, if we do not handle the relationship properly, we will simply pursue the so-called decoration style and form. It is the practice of putting the cart before the horse and putting the cart before the horse.

In the creation of interior design, we should not allow some fixed form to tie up active thinking.

For example, in pursuit of fresh and elegant living atmosphere, we should boldly wipe out the tedious decoration patterns, and adopt simple lines, surfaces and body reconstruction space to show its purity.

1., whether the door font and size are combined with the facade.

The appearance of the facade basically defines your style, and the choice of the font basically determines your grade. This is my personal view. I can not say it is very scientific, but I think so, the color of the door head and the color of the facade must match well.

2. the setting and specific location of the cash register.

The owner of the cashier may think it is unnecessary, but I feel that this shop is also a small shop. It is not simply a table that can be replaced.

The color of the cashier should be combined with or echoing the color of the storefront wall and the door. The most stupid way is to be the same as the door color (the head is not the font). The position of the cashier should be placed at the corner of the dead or not in the display area, and must be close to the fitting room.

Why? Convenience saves space!

3. the fitting room and the specific location.

The color of the fitting room is recommended. It is best to be able to stand out in the collocation of the shop and at the same time. It is best to be careful in the fitting room. The warm and convenient clothes hooks must be set up. The specific location is best not to be used in the dead corner or the place where the display area is not close to the cash register.

4. the rest place.

No matter whether your resting place is two chairs or very atmospheric sofa and tea table, it is best to have a smooth passage between the fitting room and two points of view. It is best to occupy a small area and let people have no comfort when resting. It is best to put a drinking fountain and basic magazines or our album and recent publicity materials.

Some small shops replace the rest place with the island, but they can put several stools on the side.

5. display props.

With regard to props, some friends like to use regular props, and some like to make their own models. However, after observation, it is found that many friends are actually very impractical. In this respect, we suggest that you observe more the application of props in big stores, not to allow you to imitate others completely, but you learn to look at the gateways, and see what their applications are like. Any props should be well thought out before they are used. If you can't show the effects of clothes at all, good props are also rubbish. Remember that in choosing colors, you want to match the colors and styles of the entire store, and you can't use the same pattern in a single way, but you can't have no modeling at all.

For example, some shops are full of positive display, but they can't hang up a few sections. Some of them are all side hanging. All of them depend on customers' pulling and staff's recommendation. These can't be said to be wrong, but I feel it should be properly combined with the best. The storefront of the atmosphere should be displayed simply and the atmosphere. It gives people the sense of high grade, while the shop should be a personality. The feeling of hiding the dragon and tiger is going to make the shoppers feel that the store is small with a lot of things.

6. treatment of dead ends.

This question may not have been discovered or never occurred to you. What is the dead end? It is the corner of the storefront, which is not easy to handle, and can not be changed. The best way to make the store look harmonious and enlarge is to make the dead corner live. Huh, this is the best way to put your brain on the shelf. Put some ornaments or shoes on the dead ends as a good way, or the simplest way is to put some POP or hang some BB (cartoon BB) to make the dead angle shine, but the premise is that you have this idea, you can't always look at it, you can't feel it, you don't know where the problem is!

The problem of decoration form is related to aesthetics, but the taste is high and low, the connotation is deep and shallow, the beauty and ugliness of form are not easy.

Therefore, in terms of decoration grade and connotation, it is by no means superficial, just like the imposing manner in painting, the rhyme in music, the voice in literature, and so on, that is, no matter what artistic form is lacking in profound connotation, it will be feeble.