Design Strategy Of Fashion Ladies' Franchised Store

Terminal image building is the first link of terminal marketing. After a brand's SI system is determined, the promotion of each single store is very important, otherwise SI will lose its meaning.

To ensure that the image decoration of every single store must carry out the SI thought, we can ensure the unity of brand image.

The fitting room is not big but fine.

When you feel a brand, you need to try on its product. The time you stay in the fitting room will be the key for consumers to make decisions.

Thus,

The plan should be well ventilated and clean, and there should be some places for hanging clothes and some makeup for women. There is also a "guiding plan" for underwear wear. The color and lighting of walls are also important, so that women can feel warm, just like in their own rooms.

How to attract women's eyeballs? How to better please them? Keep them. Chr (34) good lighting Chr (34) has been listed as one of the most important environmental factors by consumers. 75% of consumers think that the lighting of stores is very important and will directly affect their buying behavior.

In particular, like underwear, such a special personal consumption product, most women purchase mainly by feeling, and the impact of light on them is even more prominent.

Lighting is divided into smallpox, showcase, light box, showcase, fitting room, lamp mould and so on. It mainly plays the role of playing up the product and rendering the atmosphere of the store.

In order to maximize the role of lighting, we must take into account the style of display and the style of decoration design of underwear products, not only pursue the orderly arrangement and unique shape of lamps, but also emphasize the direct shooting of objects, including the display of goods and the drawing of images.

(the spotlight is the most beautiful shape.

Where there is no display, indirect light sources are used, thus making use of the density and change of light to make the level of the store more diversified, the sense of space is stronger, and the shopping atmosphere is thicker.

Another important point is to pay attention to energy saving in lighting to reduce unnecessary costs.

The shop front is also a facade of the brand. The most important thing is to show it clearly.

The name and logo should be conspicuous, concise, and atmosphere, and can express the cultural concept of the brand.

At the same time, there is a clear difference between colors and decorations.

For example, the color of high brightness attracts the attention of passers-by, and at the same time, through the language of shop buildings, it reflects some characteristics of the brand, which is an important way to make the brand popular among the people.

There should be a flow line in the area of the freight yard, so that consumers can enter the door and go out, follow the direction of product display, and consciously watch the product. There is no corner of product display.

It is obviously different from the fitting area and rest area, and at the same time it forms a whole.

The main purpose is to enable consumers to better select products that they are satisfied with and have a general understanding of all products.

The consumer rest area is one of the performance of an underwear store.

To accompany a girlfriend or wife to buy underwear is a hard job for a man, but in the rest area, they can feel considerate and considerate service.

For example, in the rest area of the consumer, there are comfortable sofa, coffee table, various fashionable and fashionable female magazines, magazines about cars, football, etc., as well as dynamic news or splendid underwear show using VCD/DVD to play the brand.

So that everyone who goes to the store can feel the warm and meticulous service, and then establish the brand's reputation and loyalty.