You Know What? Pan Marketing Era Opens

If the development of barbarism in the past is attributed to the fact that Chinese netizens are much, stupid, fast (too much money, people are stupid, fast come), then today's marketing pattern is that there are too many smart people and stupid people are not enough.

It is impossible for a post to trigger people to move XXX in a box of boxes to their homes.

After a series of rounds of marketing baptism, the habit of marketing has risen from tactical level to strategic level, and all marketing is ahead.

Social environment: with the development of science and technology, the popularization of Internet thinking and the needs of national economic pformation, Premier Li Keqiang also proposed this year.

"After the guiding ideology, there are a lot of talk show performers holding the title of entrepreneurs, who are successful sellers of learning, wearing the outer garment of the Internet thinking, playing the banner of Internet + and doing the great God's activities. It is frightening that all sorts of fancy gimmicks really attract a batch of fans to blindly follow or imitate.

Brand owners: early enterprises, especially those who first tried social media marketing in the early days of the Internet, after tasting the sweetness, dig out all kinds of gimmick topic hype, various forms and means of marketing. Under the leadership of them, all those who sell hot pot on the street know that they have increased their concern through banquets and sanitation workers.

Media: as a media with less public opinion and voice, constantly changing the form of the media, presenting the latest trend and expression to everyone, earning no money, but watching a group of people making money through their hard built platform. Do you think that TA can feel good? I once said: the media itself has certain technological innovation, and has a good platform in tactics, combined with the data of its own platform, to find out how to present the message to the users, they do many services for their customers, they do many services for their customers on their own platforms, and the invocation and execution of resources are relatively faster.

These are not available to other enterprises, so we find that some news articles published in the form of news have become the public relations soft articles of enterprises, marketing is pervasive, and it is hard to find pure news.

Media people: more and more media people and media people have gone to PR to start their own businesses.

If you go to the coffee shop and listen to it now, you will find that you are talking about entrepreneurship and investment and financing. Listen carefully, you will find that everyone is confident that your project is expected to be super, and expect to be a big red overnight. Since then, the rich have reached the peak of life. Therefore, a lot of speculation and marketing have come to mind.

I have to admit that marketing, especially Internet marketing, can really create myth (media + capital + hype = Internet myth), but seeing all kinds of pioneering entrepreneurs in marketing, the products built under the thinking of all marketing first come to a flash in the pan from birth to death.

Practitioners: a large number of companies engaged in operations, marketing, public relations and brand, as well as the backbone of these companies to come out and start businesses, they have rich practical experience and strong theoretical thinking, are well versed in media rules, insight into the psychology of netizens, are good at catching a chance to take advantage of marketing, and are eager to search for all kinds of opportunities to stir up trouble all day long.

As a result, we saw that the haze came and the public relations and copyrights of the enterprises were busy and began to take advantage of the situation. The sandstorm came, and the public relations and copyrights of the enterprises were busy and began to take advantage of the situation. On May 1, all kinds of news platforms and app were preparing for copywriting. They were busy borrowing the potential; others were also big enough to celebrate the Spring Festival, and little to children's day, whether it was traditional festivals or imported foreign festivals, no matter whether the brands and festivals were built or not, all were the nodes of marketing, and the Internet was a slow breathing industry.

A false climax? It's hard to imagine that when the marketing became a norm, all kinds of ghosts and gods showed their heads, and all kinds of media sprayed a variety of different versions of news around an event. Then what would be the result? It was said that the Internet is a free marketing position. When there are a large number of similar and close related newspapers and information flows everyday, what value will such pmission have, and what news will be presented to the users who really need it? My feeling is that when everyone is catching up with the hot spots, all brands are doing hot spots, but users are already numb. The common way is to copy the poster game, but the boring play can cause many enterprises' revelry. I wonder if you are really carnival or play under the false prosperity.

User: has been doing so many years of mice, has been

Cock silk encountered micro business, from now on to attack, turn over to become landlord.

Relying on the Internet to disseminate products, low cost, flexible operation, so that the "micro business" and "micro shop" suddenly rise, and you can't see "purchasing", "Mask", "cosmetics", "name list", "name package" (TA has three certificates, making money), then brush screen, who has not a few friends, and then from time to time to brush the face, let the three friends help forward and share, will always hinder the love to forward, so, friends circle will no longer have friends, because everyone is busy selling!

Name for marketing

To sum up, the current marketing environment is a very noisy and chaotic time. It looks like a hundred flowers bloom, but in fact it is a noisy and flashy style of follow suit. The excessive pursuit of short and fast life results in the shorter life expectancy and the loss of the long tail effect of marketing.

What does this mean? Does it mean that marketing is not enough?

On the contrary, with the development of science and technology and the improvement of people's cognition, the industry is becoming more and more standardized, and the true meaning of marketing has returned to the essence. From the marketing point of view, the channel advantage of early marketing is no longer so obvious. The strategic thinking and systematic landing of the theme are more convincing than the single effect production, and the value of practitioners is higher and higher.