Bosideng Plans To Make Children'S Wear And Outdoor Brand.

In recent years, Bosideng, which accounts for 85% of its total income, has been trying to make a pition. In the half year from March 2014 to September, Bosideng even closed down 3436 down garment retail outlets and contracted from 11652 outlets to 8216.

At the same time, the integrated store mode of selling down and non down garments is also introduced.

Itou Tada is one of the largest comprehensive trading companies in the world and operates more than 150 brands in its own right.

Some analysts believe that Itou Tada has rich experience in brand business development. With his experience in wholesale and retail of clothing, Bosideng should be able to get help in overall management and brand management.

In addition, Gao de Kang said that at present, e-commerce has also become the trend of the development of the industry. The growth of Bosideng online sales is quite fast. In the future, it will pay more attention to the development of online sales, and Itochu's online sales channels and experience are good for Bosideng.

China's largest

After Boston and CITIC Securities jointly invested, the manufacturer announced that it was ready to enter the field of children and outdoor brands.

Chairman and chief executive officer of Boston board of directors

After the shareholders' meeting,

With more than 150 brands, Bosideng is working with its partners to develop children's wear and outdoor brands. However, there are no specific plans at present. There is no specific timetable for the launch of new brands. The actual cooperation projects are expected to be launched as soon as possible next year.

Mizutani Xiun, vice president of East Asia, said that he would like to see Bosideng's sales network in the mainland, hoping to help Bosideng develop its business in the three or four tier cities in the mainland.

In April 26th, Bosideng signed a cooperation agreement with the two major strategic investors of Itochu group and CITIC Securities. ITOI and CITIC Securities subscribed 1 billion 303 million new shares of Boston at HK $1.19 per share, with a total subscription amount of HK $1 billion 550 million.

The subscription shares accounted for about 16.27% of Bosideng's existing share capital, about 13.99% of the issued share capital after the subscription expansion.

After completion of the subscription, the subscriber will appoint itoin as the executive director of Bosideng.