Clothing Management: How To Analyze The Individual Sales Ability Of Employees?

How to analyze the individual sales ability of employees?

No matter when calculating the royalty. Personal performance Or according to the average performance, we should make statistics on the sales performance of each employee. Personal sales performance analysis includes two aspects, one is the monthly individual. Sales performance The other is the individual sales performance in the period of time. There are two main factors in the monthly personal sales performance, one is the personal sales ability and the work enthusiasm, the second is the personal "grab the business" ability.

Through monthly individual sales performance analysis, we can see not only the personal sales level and work enthusiasm, but also the sense of teamwork, solidarity and team coordination and management level.

The unit price per passenger, that is, the average single ticket sales, is one of the most important influencing factors of personal sales performance and overall sales performance of stores. Generally speaking, improving the sales volume of single ticket is much easier than raising the number of sales votes, and the study of customer unit price is often ignored. staff The selling level of individual customers is mainly influenced by display, clothing collocation technology and additional marketing techniques.

Therefore, the data analysis of customer price and the matching characteristics of single ticket sales can identify the individual's additional marketing ability and the habit of clothing matching, and even analyze the combination ability and color combination ability of display level and order.

For the low unit price of customers due to the ability to purchase, it can be solved through targeted incentive measures in a certain period, such as how much money is sold or how many pieces of cash are awarded to a single ticket, which is of great significance to the overall sales performance of a store.

The individual sales performance in different time periods is usually counted and compared by the timeliness of the store manager. For example, if some employees have abnormal sales performance over a period of time, it may be the mentality of the employee, such as whether there is something in the family, lovelorn, dissatisfaction with company management or salary last month, and conflicts with colleagues. Store managers should immediately understand and help them to solve their problems so as to change their mindset and improve their personal sales performance.

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If a clothing brand fails to pinpoint its position, its investment will be greatly increased. Moreover, many terminal stores, even though they are very good at the location, area and so on, are always poor in their performance, or the investment return ratio of the brand is too low. This is because the market positioning is not accurate enough. The positioning of clothing brands is mainly composed of three aspects. One is the product positioning, which mainly includes the style and price of the product. The location of the product is determined by the brand positioning of the mainstream customers, mainly including the age, income, occupation and academic qualifications of the customer group; and the positioning of the customer group determines the market positioning of the brand, which mainly includes the location of the city, the location of the shop lot and the location of the shop area. Accurate market positioning plays an extremely important role in the formulation and implementation of investment strategy and investment plan, improving the service quality and service standard of stores, and improving the return on investment of franchisees. The only reliable basis for accurately grasping market positioning is through data analysis.

Brand Company headquarters or provincial agents first divide the regional market according to market categories, such as prefecture level market, county-level city market and township level market, etc., according to geographical location, such as South market and northern market. Then we can calculate the ROI of different markets in different years after the classification, so we can see whether our brand is more suitable for South market or the northern market, is it more suitable for the first tier market or the two tier market, is it more suitable for the first tier market in the South or the front-line market in the north? Such a result is very important for Brand Company headquarters or provincial agents to formulate investment strategies, which is a preliminary direction problem. The most suitable market as a key point to expand the market, the company headquarters and terminal franchisee's long-term expansion and stable development are very great benefits.

Some Brand Company headquarters or provincial agents are too concerned about the shop area when they inviting business. The larger the shop area is, the better. We should determine the area suitable for our brand through the analysis of the investment return ratio of different sections of the year, such as 60-200 square, 300-500 square, etc. Which area is the biggest profit, we focus on this area when attracting investment, such as some good intention franchisees, their shop area is not enough, we can help them find the shops that reach this area. Conversely, if a franchisee shop surpasses the product, we can consider a part of it to ensure that the franchisee's single store has the highest profit, thereby enhancing its confidence and loyalty to the company and improving the quality of the terminal store. Another factor of store location is the form of shops, which mainly include shops along the street, department stores and supermarket stores. The basis is also a classification of profit analysis and comparison, which makes our brand positioning completely consistent with the location of shops and the location of shops.