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    What Do You Need To Pay Attention To In Franchise?

    2015/8/19 21:46:00 28

    Franchise ChainAlliance LeaderBrand Strategy

    Joining in is indeed a successful shortcut for those who want to start a business.

    According to the statistics of Japanese retail industry, 80% of the independent shoppers were closed in the first year, only 8% of those who could hold up to fifth years, while only 20% of the chain stores ended in the first year, and 77% of the chain stores survived to fifth years.

    But it is also worth noting that in Japan, the closure of the chain headquarters is nearly 80% within five years. Therefore, we must be cautious when choosing headquarters.

    A headquarters with a certain store opening experience and a large number of chain stores or at least two years of development will have a business guarantee.

    Some new affiliate systems are not long enough to develop themselves in the market. They haven't experienced market experience yet. Customers' consumption habits have not yet been formed, which is likely to cause a temporary business boom.

    In addition, the competitiveness of chain brands is also the key to success or failure.

    Observing the development of the United States and Japan, the future of chain operation must go from the single store competition to the brand competition, that is, the competition between chain systems. "The chain system with a consortium background will definitely take the lead in the situation of strong financial and development team capability".

    Therefore, the choice of the franchisee of the disadvantaged brand, although it can be less paid to join the gold and rights, but in contrast, the resources and help to enjoy the headquarters are less; many things are to rely on the franchisee themselves, the competitiveness of nature is weak.

    As a matter of fact, the more stringent the headquarters conditions are, the more complete the franchise system and the stronger financial strength and strength are.

    Because of this, the more reputable chain companies choose to join the owners, the more tightly they check.

    Before filling in the application form, I do not deny that the franchisee has the freedom to choose to join the headquarters, but once the form is completed, it is the turn of the head office to choose the owner.

    Many affiliate headquarters like married.

    Franchisee

    If it's a couple with a little money and not too rich, it's better to come together.

    "Because people with this trait, on the one hand, have financial pressure and work experience, because they really want to do this job and do not give up easily because they can not endure hardships."

    An insider in Taiwan commented on the choice of franchisees.

    On the other hand, the choice of headquarters should not be cheap but small.

    Investment amount

    It's not big. It's a business mentality.

    The chairman of a chain corporation in Taiwan said: if the franchise money is only one or two hundred thousand yuan, a lot of franchisees are likely to have the idea of "losing even"; if franchising money is raised to one or two million yuan, the operators will be more attentive.

    In this way, we can get the due benefits for both franchisees and headquarters.

    Want to join

    Entrepreneurship

    We should ask more of the former franchisees.

    This will avoid unnecessary trouble.

    Therefore, it is necessary to go to headquarters and its franchisees to collect first-hand on-site information.

    When selecting franchising chains, the prospective franchisee can ask headquarters to provide relevant information. If headquarters can not provide it, it is best to think twice about it.

    In addition, you can ask the headquarters to provide the number and location of the existing franchised stores. Please recommend three stores that are similar to the expected business circle. The franchisee will spend some time visiting and discussing the business after the selection. If you know whether the actual operation of the franchisee is really like general headquarters, what kinds of problems are likely to happen in the normal operation of the store, and how to deal with it and the degree of support from the headquarters.

    Many owners said that some headquarters would lower the cost. After signing the contract, they found that the actual figure was higher than the original headquarters said.

    "Pick" - of course, is one of the jobs that franchisees should do, but you have to pay attention to the above guidelines so as to reduce their own business losses.


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