How To Sell Yourself Intelligently Is A Technology.
Mattson said: "successful marketing should not take" me "as the main body, but take" we "as the main body.
Everyone wants to be a problem solving member.
So, you need to be on your own.
Originality
Incorporate other people's suggestions.
This will not only make your ideas more perfect, but you will also gain fame by pushing some problems.
Mattson suggested that when we put forward the idea, we should first state the problem, for example, "I notice that there is a problem in one aspect".
"The statement should be brief and concise, and then put forward two or three alternatives to observe people's reactions."
He added that the final result was almost a "mixed option".
"People like to modify other people's creativity, so we might as well give them something to do."
If feasible, use your third party survey or article that you have no interest in to prove your point of view.
Mattson said: "finding support from a reliable source for your own view can bring you additional credibility."
Mattson said: "when people sell a concept, the main obstacle is that once their views are rejected, they will regard it as a negation of themselves, and then stop trying."
Mattson suggested that we should learn from professional athletes in this respect: "most of the top professional baseball players in America outnumber the number of strikes three times.
Even so, they will not give up their efforts. "
Many people, especially shy people, often use e-mail when putting forward ideas, but the efficiency of this method is much lower than that of face-to-face or telephone calls.
Mattson said, "making calls is more efficient.
You can respond more positively to other people's questions.
"
sales territory
There is a saying that no one likes it.
Be promoted
But everyone likes to buy.
Good salesmen never sell well, but on the contrary, they are good at listening.
Mattson said.
Find a friend or trusted colleague who is willing to listen to your sales practice.
Mattson suggests that you practice 6 times before you dedicate your creativity to decision makers.
He said: "the first one or two main tasks are to solve the way of expressing creativity.
By the sixth time, you can sell your ideas freely. "
Mattson said that most people are eager to receive praise and recognition. Therefore, we should always praise others for doing their tasks well and turn them into a habit.
In this way, they are willing to listen to your statement.
"Of course, you must be sincere.
However, most people's work can hardly be appreciated by others, so even a simple act like "appreciation" can win people's listening.
For people who often meet, Mattson has a vague file.
"If I saw an article about a new ski, I would forward it to someone, because I knew he was a ski enthusiast.
It will give people a deep impression on people's interest in life outside work. "
Mattson pointed out: "these are minor things, but if you only do it before the annual performance appraisal, then you would rather not do it. You will make all things bring too much utilitarian and dislike.
You should always insist on doing these things and get used to it. "
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