"Individuation" Is The Trend Of Fashion Design.

In August 26th, the news conference of "Lai Ding +" the most valuable platform for global designer customization was held in Guangzhou. The Shenzhen Fashion Designers Association organized nearly 100 Shenzhen fashion designers.

Reporters saw that Chu Yan and Yang Jie, the famous fashion designers in China, were also at the scene. When they interviewed our reporter, they said that "individuation" is the trend of future fashion design.

Meeting customer requirements

Chu Yan is an associate professor of Beijing Institute Of Fashion Technology and top ten fashion designer in China.

Talk about the cooperation with the "platform".

Chu Yan said that designers are very concerned about their brands, but they are weak in their future development and planning ability, and believe that "platform" will help the development of Chinese local brand designers.

Yang Jie, an international fashion designer, graduated from IED Europe Design School in Italy in 2006 and is the first designer to win the full scholarship of IED in China.

Yang Jie told reporters that designers used to make their own designs silently, but did not know how to sell their designs to customers.

This cooperation with the "platform", hoping to meet customer customization needs, and provide them with high-end quality clothing.

Chu Yan said that in the past 20 years, most of the clothing brands in China follow the trend of the western trend, and few designs conform to Chinese aesthetics and habits.

But now, Chinese people need more clothes with national characteristics. At this time, "individuation" can meet your needs.

Yang Jie believes that in the future there will be more brands that match different positioning, styles and personalization in the future.

Although there are many clothes on the market claiming to be "private custom", the real "personalized" customization is the original design that needs historical precipitation.

In China, with the improvement of people's living standard, Chinese people also need more personalized and exclusive clothing.

To truly understand traditional culture

Yang Jie told reporters that now 80 generations have become the main force of the consumer market. This generation is no longer following the trend. They want to live their selves. "After 80 to 90, they are constantly impacted by the huge amount of information, and their cognitive level is constantly improving. In the future fashion design, there must be a trend of diversity, individuation and diversification.

In this process, people's national self-confidence will also increase. "

Yang Jie believes that in addition to personalization, there will be more and more Chinese culture, Chinese elements and original Chinese clothing in the future. With the improvement of clothing quality and design, Chinese local brands will be recognized by more and more Chinese people, and Chinese brands will also enter the world more.

Chu Yan said that over the years, she has been insisting on the inheritance and innovation of Chinese culture in fashion design.

In her view, the design of clothing with traditional culture and international vision is also in line with the current Chinese people's life philosophy.

How to inherit Chinese culture in clothing? What kind of design can best represent "China beauty"?

Chu Yan believes that China is a country with a long history. At the same time, the dress of each nation has its own characteristics. Designers can not stick to the dress of a dynasty or a certain nation, and must think and design based on the concept of a large Chinese culture.

For example, during the Han and Tang Dynasties, the clothing had an atmosphere of great beauty; during the song and Ming Dynasties, the costumes were elegant and simple.

These are the fine traditions of Chinese clothing, but they are not absolute, because culture is endless.

Chu Yan said that Chinese designers want to inherit Chinese culture in design, and the most important thing is to truly understand Chinese culture, rather than simply using what kind of structure and symbols to represent Chinese culture.

In addition to grasping the Chinese culture and combining the international fashion vein perfectly, we can design the clothing brand with international vision and our national characteristics.