China's Good Fabric "Blind Selection" Perspective Industry

In August 27th, the 2015 China International fabric design competition jury (Qiu Dongji) and 2016/17 autumn winter China fashion fabric jury review meeting was held in Shengze, Wujiang, Jiangsu.

At the meeting, more than 4000 entries of fabric products concealed production enterprises and cost prices, with creativity, materials, patterns and techniques. In the "blind election" of the "only excellent" winner, the development status, market trend and existing problems of the fabric industry clearly appear.

Here, we can see the authoritative and authoritative assessment of the big coffee judges in the industry, and also share valuable information such as fashion trend, new ideas of creative design, consumer market demand, product development proposals and so on. It is not so much a review conference as a grand gathering to explore the future trend of fabric industry and the direction of research and development of fabric products.

It is reported that more than 4000 textile products from over 500 textile enterprises at home and abroad participated in the autumn and winter election. In addition to the active participation of domestic enterprises, it also attracted enterprises from countries including Japan, Great Britain, Italy, Indonesia, Slovenia, Portugal, France, Czech, Spain, China Taiwan and China Hongkong. The total number of enterprises participating in the 2015 annual competition amounted to more than 800, and the total number of participating products was 7000.

"Mashup" creates unlimited possibilities

"I spend more time in sports and leisure areas than in women's wear areas. What surprises me most is the crossover." As the judges who participated many times, Zhao Huizhou, chief designer of EACHWAY (Yi Hui) fashion group, has made new gains.

Zhang Liwei, visual director of Limited by Share Ltd, said: "the main bottleneck of women's clothing industry at this stage is that there is not much difference. Many brands are hard to make their own characteristics. The brand style characteristic depends largely on the design, and the design link has been traced back to the fabric supply enterprise. The women's clothing brand has put forward higher demand for the fabric enterprises. He believes that many women's clothing production enterprises are still conservative in design and research and development, and the sensitivity of enterprises to popular information is not enough. And France brand Li Chunjiang, chief designer of Bahir, also stressed that at present, women's fabric enterprises have reached a high level in terms of technology level, but they lack some bold and jumping attempts.

Zhao Huizhou said: "some women's clothing fabrics pay too much attention to flower colors and neglect their feelings. The balance of these two aspects is the problem to be solved in the women's fabric industry. And through this review, we can see that the future of women's fabric is becoming more and more clear to two words: crossover.

Many experts and judges say that they have gained great inspiration from other categories of entries. They have been attracted by the excellent products of various categories during the process of evaluation, repeatedly touching, reading the ingredients and analyzing the technology, and imagined the possibility of cross boundary matching of numerous fabrics.

The clothing brand is showing more and more new crossover and mix up in the use of fabrics. This also puts forward new requirements for upstream fabric manufacturers, and also provides more room for development. "Some products are in process, flower pattern, creativity, color, collocation If there is a single aspect, it is hoped that these enterprises will be aware of their own advantages, and do not limit themselves to the single category of their R & D, and make wider use of new products that are more suitable for cross-border application. This is also an important breakthrough in breaking the bottleneck of product homogenization. WGSN Group vice president and creative director FrancisWong said.

Moderate innovation

Make the new technology mature and use mature technology to the extreme.

The innovation of technology and technology is a new competitive focus for local and even world fabric enterprises. The application of advanced technology and the research and development of innovative products are the focus of the development of fabric enterprises at this stage and in the future. However, whether the passion of fabric enterprises for technological innovation is overheated? There are also some drawbacks in high frequency research. To achieve moderate innovation, its essence lies in stability and landing.

Francis Wong said: "as a whole, the entries are more focused on new exploration in technology and technology. I have seen a lot of new technologies that I have never seen or imagined before in some works. These fabrics have given me great surprise and inspiration, and the research team of fabrics has great ideas. However, although these products bring Designer A lot of impact and surprise is a lack of sense of security for brands. "

Zhao Yilong, chief designer of brand DevilNut, emphasizes that many fabrics are very new in technology, but as brands, they will take into account the stability of the technology and whether they can be put into production in large quantities. "What are the new demands of the technology in the use of fabrics? What are the new features? These high-tech products have not been applied to the outstanding examples of garments at home and abroad. The technology is too new but not very mature, which will make the brand owners feel too risky." He said.

Cai Zaisheng, director, professor and doctoral tutor of the Department of textile and chemical engineering, Donghua University, said: "the fastest and most mature technology in many categories of products is sports and leisure fabrics. This is also the main reason for a series of crossover ideas inspired by the casual fabrics in this competition, because their technological innovation and proficiency, and the maturity of technology are very important."

Mu Aiqin, Minister of science and technology development of the former Beijing Textile Holding Limited company, also believes that scientific and technological innovation should grasp the appropriate principle and reliability is a key factor. "Many enterprises invest heavily in technological innovation, research and development frequency is too high, and speed is too fast, leading to new technology and new products can not be fully verified to the enterprises and the market, the new product release cycle is too short, leading to immature technology." She said: "the maturity of technology is very important. At present, the urgent task for the fabric enterprises is to excavate the existing new technologies and improve the reliability and stability of the technology. At the same time, apply existing and mature technologies to the extreme.

Ceng Fengfei, design director of Fung Fei Fashion Design Co., Ltd., Xiamen, said: "a quality fabric is a successful fabric. The temperament is not only noble and luxurious. Our competition and our industry pursue high and low end coverage. Every grade of clothing brand can find the most fashionable and textured fabric in the cost range, and every grade must make fine products. For me, the biggest surprise and benefit this year is that I have found many good things in the competition, though they have not yet achieved universality and sense of continuity, but they can feel that some enterprises are working in this direction.

InternationalColor Forecasting Group chairman OrnellaBignami has repeatedly talked about the importance of a series of research and development: "there are many bright products in this competition, but these products are all single products, which make people feel very lonely. The single product is not serialized and systematized, and there is no more changes in the available space for designers. Europe Fabric industry The most obvious difference between China and China is the systematization and serialization of fabrics, which is based on a certain process technology, mix and match creativity and color flower pattern. On this basis, a series is made. The whole series has a unified theme, but there are hundreds of changes. This is more enlightening for the downstream garment enterprises. At the same time, each series can cover many grades through the transformation of technology and fabric, and truly realize the systematic development. This is also a new angle for further upgrading of Chinese fabric enterprises.