The Strategy Of Opening Up Your Business

The location of a clothing store has a very important impact on clothing stores. A good store can make clothing stores have more customers and business is booming.

In general, the busy zone is the first choice for everyone who opens a clothing store.

But there are many friends who want to open a clothing store because there is not enough money, so it is difficult to open a shop in the busy area.

How to use the "parasitism" to achieve the effect of the site specific method, I hope to give you the location of clothing stores to help.

First of all, you have to know where people are going, not just there. You can spend more time in the morning, noon, and evening periods of your time in the areas you are interested in, and then check the flow of people entering the shops nearby to find out the proportion of the students, the working people and the housewives.

After that, you can roughly know the proportion of your effective customers and potential customers in total traffic.

In addition to counting where people are going, you have to consider how long it takes people to get to your store. Do they have enough time to come to your store and look in?

Please look at the shop front with the mood of your first date.

First look in the distance, and then close to see, imagine your store in this space to give you the feeling, once the shop name is placed in the

Can you see at a glance? Can people who drive a car see it? Can walking people notice from the sidewalk? Good storefront is like a live advertisement, not only for people to find you conveniently, but also to show themselves to potential customers on the road.

The second step is to inspect the surrounding environment with a prearranged place to shop. This is to be observed from two angles, one is the merchant's perspective: what signs are there for the site to create performance?

How about it? Secondly, from the customer's point of view: will you go shopping here? What crowd are you shopping here? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circles.

The most taboo place to find is to see someone else succeed, so they want to replicate a shop next door.

In addition, if you can take a step ahead of others to intercept customers on the customer's route, always pay attention to the position of your opponent and find a place to fight against it. You must stay in the lead. Otherwise, the business may be affected by the downwind of the same nature store.

Customers will think that the quality of the goods adjacent to each other is quite similar, so it is very important to be in the same place with similar or related brands.

For example, when we open a golden apple brand store beside a large wedding photography, shopping mall or supermarket, customers who visit these places will also be attracted by our store.

In addition, if you can do neighbors like dry cleaners and other shops, it will be better, because these stores have the opportunity of "two visits". People will send clothes to the dry cleaners to wash them. They will come back every few days. Post offices, large supermarkets or banks are also very good people.