How Can Fashion Brands And Wearable Devices Achieve A Win-Win Situation?

The marriage between fashion brands and wearable devices seems to be a trend.

In August 24th, the new PoloTech wearable technology smart clothing was launched by Ralph Lauren and OMSignal Canada. At the same time, the brand also launched a new sports application (which can be downloaded at the APP store in the US).

Ralph Lauren aims to change people's view of fashion and clothing through PoloTech dress, and realize that wearable technology clothing can bring a better life experience, and technology, health and fashion can be closely linked.

Adam Rot, director of the Strategic Cooperation Department of the Fashion Designers Association, said: "there will be more and more wearable fashion products coming out in the future.

At present, these products may not be perfectly compatible, beautiful and practical.

But it is certain that beauty and practicality will always be the best.

We are slowly groping for the perfect combination of the two.

In Apple's new product launches, apart from the highlights of iPhone6S and 6S Plus, apple and the French luxury luxury group Herm s International SCA (HRMS.PA), the Hermes international custom launched the luxury version of the Hermes custom strap is also a highlight.

The Hermes version Watch provides three leather watches, Single Tour, Double Tour and Cuff handmade by the French Hermes craftsman, and carries the exclusive stainless steel dial with Herm s s signature.

Among them, the Cuff strap design inspiration source equestrian equipment, allegedly allows the heart rate sensor to stick more wrist, the strap is brown, carries the 42mm stainless steel watch case.

It is worth mentioning that the Watch Hermes version can be purchased at Hermes store.

PoloTech clothing is operated by inductor and silver fiber. The inductor will be woven into the raw material to ensure the most accurate induction and reading.

Sensors will read the wearer's heartbeat, breath and other signs, and the data will be stored in a "small black box" processor. There are accelerometer sensors, gyroscopes and Bluetooth modules in the small black box.

The processor is supplied by a button battery without charging, but it needs to be replaced regularly.

The small black box will output data including blood pressure level and energy consumption to the cloud. Users can check on their tablet or smart phone to understand their health index.

Hermes wants to use Watch in intelligence.

Another fashion giant Gucci Gucci has recently launched a smart bracelet with the American rapper will.i.am to receive phone calls, send text messages and e-mail, store music and maps, remind calendar items, and track sports.

The 3G network, front camera, heart rate monitor, thermometer and GPS have been developed for 4 years.

As early as June, Levis announced that it was participating in the Project Jacquard released by Google to jointly develop smart clothing with touch remote control function.

The "flower plan" is to "spin" electronic components into conductive fibers. At present, the Google ATAP research team chooses the material that is made of yarns. The yarn is inserted into one part of the garment, such as the collar, which connects the button size circuit board to make the fabric "pform" into one.

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The cloth can be any color or any thickness, sensitive to pressure, and can detect the slipping of the fingers of the user on the cloth.

Users can control nearby electronic devices by simple gestures, such as tapping or sliding.

Imagine that even if you don't interrupt your conversation, you can click on an inappropriate call, or you can easily switch songs while taking a walk.

"In a highly digitalized world, people want to maintain online connectivity without having to miss practical activities.

The Tweed program is dedicated to meeting this demand while ensuring the fashion beauty of smart clothing.

Paul Dillinger, director of global product innovation at Levis, said: "the most interesting part of a group of" flower plan "products may be consumers' reactions.

It plays an important role in people's life nowadays.

Data show that in the fast growing markets such as China, India, Turkey and Latin America, customers with purchasing power are more than 10 years younger than developed markets. These young customers generally have intelligent devices and are more interested in digital technology.

It is reasonable for high-end fashion brands to attract this group of customers and take technology as the breakthrough point.

More and more high-end fashion brands enter the wearable technology market and develop smart fashion accessories to record the wearer's health or make life more convenient.

In this way, the combination of technology and fashion can create a win-win situation: technology helps people to accept more easily, increase user viscosity, and become a part of people's life trend by fashion.