Consumption Of Luxury Goods Is Decreasing. Shanghai'S Joy City Investment 16 Billion Turns To Art Business Investment.

In the two phase of the expansion project, the most special one is the ferris wheel economy.

We built a giant Ferris wheel on the roof. The ferris wheel can not only increase the ticket revenue of entertainment experience, but also set up catering service in the ferris wheel. Guests can also pack the ferris wheel's cabin for lunch or afternoon tea, which also increases the profit derived from shopping centers.

Of course, the ferris wheel on the roof can also have a "spray type" diversion function for the guests, and will soon lead the crowd to the highest point, so that the guests can have a chance to walk downstairs and increase consumption.

Wei Xuewen said.

After a period of adjustment, the expansion project of Shanghai Joy City Shopping Center under the command of COFCO will open at the end of the year. Wei Xuewen, deputy general manager of Shanghai COFCO land and general manager of Shanghai Joy City, revealed in September 17th.

Yuecheng city commercial complex investment 16 billion yuan, is the COFCO group's largest investment scale of the urban commercial complex. At present, it is undertaking the overall business expansion, after the expansion of the overall volume will reach 163 thousand square meters, and will turn to the development of "Ferris wheel economy" and "light art block".

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Informed that

And other low consumption, so now the main shopping center shopping is very difficult, and some fast.

Or light luxury brands become the main shops to replace luxury brands. After the choice of investment outlets, the subsidies for the decoration of these brands are often millions or even tens of millions of yuan, which has brought a lot of pressure to attract investment from shopping centers.

Perhaps it is precisely because of this, so Shanghai Joy City is planning in the expansion of the two phase of the project to turn.

"We first built a light art block, which inviting some unusual innovative brands or workshops that allow guests to participate in their own production.

At present, we have completed about 90% of investment.

Wei Xuewen said.

However, it is understood that at present, many popular customers prefer the "stereotyped" brand with brand awareness. They are still not very interested in personalized brands with low popularity, especially for some niche brands.

In this regard, Wei Xue asked that it also noticed this point, so its individual brand price in the "light art block" merchants will not be too high, so as to meet the needs of the price sensitive crowd.

"Of the two phase of the expansion, the most special is the ferris wheel economy.

We built a giant Ferris wheel on the roof. The ferris wheel can not only increase the ticket revenue of entertainment experience, but also set up catering service in the ferris wheel. Guests can also pack the ferris wheel's cabin for lunch or afternoon tea, which also increases the profit derived from shopping centers.

Of course, the ferris wheel on the roof can also have a "spray type" diversion function for the guests, and will soon lead the crowd to the highest point, so that the guests can have a chance to walk downstairs and increase consumption.

Wei Xuewen said.

The Research Report on "shopping center construction: the most active city in the world" released by CB Richard Ellis pointed out that in 2014 ~2016, the new supply of Shanghai shopping center is expected to reach about 3 million 300 thousand square meters, ranking the first among the major cities in the world.

The reason for the peak of Shanghai shopping center construction is mainly due to the rapid development of new business circles. The centralized supply of shopping centers in these business circles will bring some pressure of investment and rent to owners in the short term.

In 2014, the new supply center of Shanghai shopping center was divided according to its location. More than 80% of them were located in secondary / emerging business circles. The areas with relatively concentrated supply mainly include Hongqiao business district, Qibao, Wujiaochang and Xinjiang Bay, and suhewan.