How Does The Big Brands Such As Song Li Si And Taiping Bird Enhance Their "Posture"?

As consumers increase their budget in high-end clothing categories, many brands choose to buy, joint-venture, and participate in high-end fashion brands in other countries to make themselves "high-end".

So what brands have been promoted in recent years?

Grace & Germany

This year, the Shenzhen clothing brand, which was listed on the Shanghai Stock Exchange, announced in early September that the German high-end women's clothing brand Laur & L and its mainland operation company, which will buy 84 million 60 thousand yuan, will buy the Laur l l business in mainland, have independent design rights and production rights, and will also have the preferential right of Laur L in the rest of the world, and thus form a global strategic cooperative relationship.

According to the plan announced by George's, in the next three years, 100 new independent shops of Laur l brand will be opened up, which will join forces and complement with the channel's brand, and share resources in supply chain management.

"Laur e l" brand is international

Founded in Munich in 1978, it was one of the three famous brands in Germany, ESCADA brand.

"Laur L" is for rigorous, positive and confident women. "Laur L" brand has always adhered to the concept of love fashion, which is fully embodied in its purpose of "appreciation, perception and love" (see, feel, love). Its series products show the way of life of the target group: feminization and sense of the times.

The brand fashion covers more than 30 countries around the world, and there are more than 1000 sales outlets worldwide.

Pacific Bird & France's top fashion brand Alexis Mabille

China's mid end apparel retailer Pacific bird group has invested in the French designer Alexis Mabille, and plans to help the latter open its sales network in Greater China.

The Taiping bird group, which started in 1989, has Hirsch Menswear, Bei Shi Bao men's clothing, Lok Ting, children's wear MiniPeace and so on. Now Alexis Mabille's entry will fill the gap of high-end fashion retail for Taiping bird group.

It is understood that Taiping bird intends to open hundreds of stores for the Alexis Mabille brand. The first Alexis Mabille China independent store is expected to open in Beijing or Shanghai in 2017 or 2018. The Taiping bird group will open 3 or 4 stores to test the market reaction. If the acceptance level is good, it will quickly open 30-40 stores in the first and second tier cities.

In response, Alexis Mabille was satisfied with Taiping bird group's plan and said that Taiping bird group is still optimistic about the development potential of the Chinese market.

Carlo DirkBikkembergs Road, Belgium

July, Guangzhou

The Limited by Share Ltd bought 40 million 680 thousand of the 51% "TheAntwerpSix (Ante Whipp La gentlemen)" brand of Belgium's DirkBikkembergs sports brand of the same name.

Raymond Lam, chief financial officer of card slave Road, said the group's investment plan for DirkBikkembergs is about 130 million euros, of which 60 million euros is used for DirkBikkembergs's international retail expansion.

As the first step of expansion, DirkBikkembergs will focus on the US market without retail or wholesale business in the next 6-8 months. Asian expansion will start with the flagship store opened in Macao in 2016, and will add 5 flagship stores to the most strategic cities in China.

The remaining 70 million euros will be used to build DirkBikkembergs e-commerce business.

It covers men, women's wear, footwear, bags, underwear, perfume, glasses and other DirkBikkembergs stores in Italy, France and Spain. It also covers the Middle East, the United States and Asian markets, earning 100 million euros in 2014.

Krizia, the leading clothing brand in Italy

As the leading clothing brand Krizia in Italy, it has a high reputation in the past decades.

Today, Mariuccia Mandelli, the founder of business in the 60 years, has handed over the baton, which will turn to Marisfrolg, the brand of China's Shenzhen.

Meanwhile, Ms. Zhu Chongyun, chairman of the board of directors of China, is also chairman and creative director of Krizia.

It is worth mentioning that although Mass Phil's headquarters is in Shenzhen, Krizia's headquarters in Milan will not change its address.

KRIZIA, founded in 1954 by Ms. Mariuccia Mandelli, enjoys high prestige in the fashion industry of Italy.

In addition to ordering garments and garments, the products include handbags, small leather goods, shoes, umbrellas, glasses, sunglasses, scarves, neckties, belts, jewelry, carpets, wine and champagne.

In 90s, when the brand reached its peak, Mandelli and her husband, Aldo Pinto of the company, built Krizia into a brand with a market value of $500 million and a unique style, and its retail network covered the globe.