Online Shopping Has Always Been A Powerful Driver Of China'S Consumption Engine.

Open cell phone shopping APP, "half off", "pre-sale", "double eleven" and other words come, strong shopping carnival atmosphere announces the upcoming annual business promotion event is coming.

Recently, Ali announced that he had moved to Beijing, and Jingdong jointly launched the Beijing Teng plan.

Some people say that online shopping has always been a powerful driver of China's consumption engine. The annual "double eleven" is the concentrated expression of the outbreak of consumption power, especially the stimulating effect on stimulating domestic demand consumption and the growth of e-commerce performance.

Since Alibaba group was listed in the US last year, it has made clear that it will be one of the key directions for future development. It announced the launch of the "thousand counties and ten thousand village plan" in October 2014. Ali will invest 10 billion yuan in the next 3 to 5 years, and establish 1000 County service centers and 100 thousand village level service stations.

Up to now, Alibaba rural Taobao has covered more than 6000 villages in 27 provinces, and has developed nearly 10000 young people returning home to become partners in rural Taobao.

This year, hundreds of thousands of villagers in the more than 6000 villages will first participate in the Alibaba's "double eleven" online shopping feast.

According to Sun Lijun, this year, "double eleven", rural Taobao organized a large number of commodities in rural areas with real demand as explosive products, online and offline to conduct interactive preheating.

In order to facilitate the villagers to rush to buy "double eleven" explosive products, the rural Taobao also specifically launched the village APP, the villagers can be guided through the partners to download.

"Past

Our target population is locked in 123 line cities. This year's 4 to 6 level rural market will also become our target group.

Yin Hongyuan, vice president of Jingdong group, said in a media interview that the basic layout of Jingdong Southern China rural electric business has taken the lead in landing.

In the Southern China area, the County Service Center has increased to 115, with more than 16 thousand rural promoters in the Jingdong.

China Internet Network Information Center data show that as of December 2014, China's rural Internet users online shopping users scale 77 million 140 thousand, annual growth rate as high as 40.6%; the same period rural Internet users shopping online utilization rate of 43.2%, utilization rate increased 12.1 percentage points over the previous year.

On October 14th, Premier Li Keqiang chaired a State Council executive meeting to speed up the development of rural electricity providers.

We need to accelerate the development of rural electric business, combine the entity store with the electricity supplier, and bring the superposition effect of the real economy to the Internet.

Specifically, efforts should be made to improve the development environment of rural electricity providers, train talents in rural areas, and increase policy support in rural areas.

This undoubtedly further stimulated the layout of electricity providers in rural areas.

In October 20th, Jingdong financial CEO Chen Shengqiang told the media that one of the key points of this year's Jingdong double eleven Shopping Festival is the rural market. Jingdong finance played the advantage of Jingdong in channel sinking, e-commerce and Internet finance. On the one hand, it covered farmers in agricultural production.

Financial needs; on the other hand, focus on rural consumption and life links, and provide financial services to farmers in full product chain, such as credit, payment, financing, public financing and insurance, to help buyers and sellers in rural markets flow smoothly.

"I define the whole" double eleven "as an experience war between the Internet and the countryside.

For rural Taobao, it is of special significance to take part in 'double eleven' for the first time.

The meaning is not GMV, but the ability to pass.

Such a big push will create a better atmosphere for rural consumption and arouse the attention of the whole society to rural electric providers.

In October 27th, in the face of the coming "double eleven", Sun Lijun, vice president of Alibaba and general manager of rural Taobao business department, set up a "military order" to the public.

For Su Ningyun merchants, this is the first "double eleven" that it ushered in after joining the "Ali Department".

In August 10th this year, Alibaba announced that it had invested 28 billion 340 million yuan in the Su Ningyun business and held 19.99% stake in sunning Yun, becoming the second largest shareholder.

In October 18th, Suning COO Hou Enlong issued 4 words, "Ping Jing campaign" at micro-blog, which greatly reduced the meaning of "Jingdong".

Subsequently, Sun Weimin, vice chairman of Suning, confirmed the above understanding.

He said that reducing the most important "ammunition" of Jingdong is low price.

Sun Weimin also stressed that this year is the first time that Tmall and sunning Yun jointly organized the "double eleven". The cooperation between the two sides in big data, logistics and channels has made the combination of virtual and real, and will be more effective.