Online Shopping Affects The World Economy. This Year'S Flagship "Global Purchase"

The annual "double 11" online shopping festival is the collective Carnival of China's electricity supplier industry showing strength and sprint sales.

Since Ali launched the "double 11" price promotions in 2009, it has grown from 52 million to 57 billion 100 million yuan.

The double 11, which is about to start this year, has again attracted the attention of all parties.

From the preview of the electricity supplier in 2015, the competition between the major business enterprises has become more intense during the "double 11" activities this year. Meanwhile, a more prominent theme is to focus on overseas commodities.

"The" buy the world "has become a new hot spot.

In October 13th, at the Alibaba Zhejiang Xixi Park, 39 envoys from China and Ma Yun, chairman of the board of directors of Alibaba group jointly launched the 2015 Tmall double eleven global carnival, declaring this year's "double eleven" flagship.

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In recent years, with the explosive growth of demand for imported goods by Chinese consumers and the gradual landing of a series of national support for cross-border e-commerce policies, China's major e-commerce enterprises have begun competing for the layout of cross-border e-commerce business.

In mid April of this year, Jingdong formally launched the global purchase business, and the first batch of online shopping platform purchased by the world was over 150 thousand.

In order to seize the opportunity, Hunan TV's cross-border import e-commerce platform "Hi Tao global" announced in October 29th that it entered the "double 11" war, and revealed that it signed a cooperation agreement with many famous brands in Holland and South Korea, and reached a cooperation with Tmall international to expand sales channels.

NetEase's "koala sea purchase" also launched the "global Carnival" ahead of schedule this year, and launched 9 major national museums, namely, Australia, New Zealand, Holland, Italy, the United States, France, Germany, Korea, Japan and Belgium, and beforehand beachhead "double 11".

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Many professional cross border e-commerce sites such as ocean terminal and honey sprout are also ready to fight for "double 11".

In the industry's view, after the first year of China's import cross-border electricity supplier in 2014, the "global purchase" Carnival triggered by this year's "double 11" will become a major opportunity to promote cross-border electricity supplier's popularization and development in China.

Under the collective efforts of the major e-commerce enterprises, the era of Chinese netizens "buying the whole world without leaving home" will accelerate.

As the initiator of "double 11", Tmall officially identified this year's "double 11" theme as "global purchase".

It has been revealed that this year's globalization of "double 11" will focus on 11 key countries, including the United States, South Korea, Japan, Thailand, the United Kingdom, France, Germany, Italy, New Zealand and Australia, covering all imported products such as mother and baby, cosmetics, food, fresh food, clothing and so on, as well as retail formats such as department stores, supermarkets, fast moving platforms and duty free shops, so that consumers can truly enjoy the joy of "buying the whole world".

Ali CEO Zhang Yong said that Chinese consumers need more than just cheap products. "In Chinese festivals, Chinese tourists will go abroad to spend. Ali hopes to help them enjoy the convenience of online shopping in the country and enjoy the excellent products in the global market."