What Is The Purpose Of Enterprise Promotion?

Few enterprises have made overall and meticulous sales promotion.

Most enterprises are rushing to battle when they are promoting sales, or inertial thinking leads to seasonal or seasonal promotions.

In this way, there is no systematic planning promotion, and naturally there will be many problems. Especially when everyone is doing this, in the background of keeping pace with the wind and comparing with others, it will be hard to see the excellent form of promotion.

What exactly is promotion? What role does sales promotion play in the new market environment? Is promotion simply a discount on price? Why is it a discount?

Or not?

Many businessmen and even professional promoters have become increasingly vague about the understanding and understanding of sales promotion. How to reposition and think about sales promotion has become a thorny problem that has to be solved.

That is to say, the importance of how to operate the promotion tool is not the method itself, but what problems can be solved by promotion?

In addition to understanding, how?

Besides repositioning, there are still many problems in how to operate sales promotion.

The inherent promotion experience, in the new market environment, the level is getting lower and lower.

It is becoming more and more important to find new promotion modes and promotional combinations, and to re apply sales promotion.

For example, the price reduction may be a sales promotion weapon that will never fail. "There is no brand loyalty that can be offset by 2 cents cheaper." even though this seemingly simple sales promotion method, different businesses will have different effects.

For example, when we promote the design of the promotion system for celebrity palm computers, the price promotion of the "popularization storm" launched has pushed the price to a new height. The purpose of the propaganda is to let consumers use the "higher quality and lower price" palm computer. The sale promotion has become an important tool to communicate with consumers and establish brand understanding and loyalty. This way of operation has gone far beyond the bottom level competition of vicious price reduction.

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Promoters should first arouse customers' interest and interest.

If you want to attract the attention of others, you have to make your products display different.

We can see that supermarkets see a large number of manufacturers promotion stations, exquisite products display, rich promotional items, but these things may not attract consumers' attention, because there are too many similar ways.

Therefore, the sales staff must sell their products and stand out in the display of goods.

After attracting customers, promoters should increase consumer interest as soon as possible.

It is important to remember that consumers do not buy products themselves, but are the uses of products, that is, what we often call efficacy or core interests of products.

While marketing staff emphasize that products may bring benefits to customers, they should not neglect customers, but only introduce themselves. This will cause customers' antipathy, and allow customers to participate properly, and also effectively understand customer needs.

Timely grasp of the timing of the paction, through the above recommendation, if we can not effectively grasp the timing of the paction, it is likely to fail, lose a chance.

Before the consumer products, customers are alert to promoters. He will doubt the merits of all the products that he tells him. At this point, the only way to break through his defense line is perceptual knowledge.

We should fully imagine the benefits or enjoyment that consumers may bring to consumers after buying this product, and describe these abstract feelings to customers through events. This is the way to increase your persuasiveness.