Where Is The Advanced Thinking Of Korean Clothing Store Shopping Guide?
As a Korean clothing store shopping guide, how to increase sales and improve turnover is the most concerned problem. However, this is not an easy task.
Thinking 1: if you don't know the motives of customers buying, you will never know what you can sell! No one will buy the same thing in complex sales. Everyone is determined by the degree of satisfaction of personal motivation, so we should understand the motives of customers' purchase.
Thinking 2: selling is not just selling, but buying with customers! It means caring about how customers purchase, and letting customers feel that you are helping him.
Thinking 3: there is no homogenization of products, only can not find the difference in demand sales. To go deep into it, actually, customers are not looking for differences, but looking for the value that differences bring to him. Differences are truly powerful only when meeting the needs of customers. So the difference is not about products, but about demand.
Thinking 4: when you walk out of the door of your customers, you need to know not only what you are going to do for your customers, but also what you are going to do for your customers. The commitment of your customers is the most important thing in sales, especially in complex sales. Only when the customers are doing things, can the project go forward. Unfortunately, most of the salesmen are doing their own things foolishly, and then wait for the customers to buy because they are moved.
Thinking 5: customers without goals, sales have no hope. Customers have a clear goal, sales hope is not big, customers' desire for improvement and the good imagination after using products are one of the driving forces for buying; if customers have very specific application targets, ten or nine of them are your competitors, and you will be in danger if they do.
Thinking 6: negotiation The essence is not that customers are pressing prices, but customers are looking for the base price; therefore, the key to sales is not price reduction, but how to shape the base price approved by customers. This is the core of all negotiation skills.
Thinking 7: no one has ever bought any product! From the sales point of view, the so-called product is just a collection of ways to solve customer problems. The task of selling is to integrate these things together and to detached them to the customers' concerns. And the customer buys the method and ability to solve the problem, rather than the monster named product.
Thinking 8: no matter what circumstances, there will always be a reason why customers do not make a commitment to buy. That is, he believes that when accepting your product, he will encounter personal "lose", or he can not see "win". He did not see what this purchase was for himself. The sooner we catch the feeling of "losing", the easier it is to push forward the project.
Thinking 9: the bad news that comes early is good news. Sale It's a game without second. If you can't be the first, you must strive to become the last in the first place and leave early. Otherwise, your cost will be too great.
Thinking 10: in complex project sales, good salesmen are actually good directors.
Thinking 11: Customer Objection = doubt + negative emotion; you can't just eliminate the objection through interpretation, so that there will be new doubts, because he has not lost his breath. Faced with objections, there are three things to do: to eliminate negative emotions by sharing (not agreeing) his feelings. Through exploration, we can find out the reasons behind the objection, and solve the problem rather than solve the problem.
The 11 thinking above is the twelve thinking that Korean clothing store should understand, but the skills of clothing guide shopping should be far more than these. We need to sum up our experience and step by step towards success.
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