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    Latest News: LVMH Acquired 70% Stake In Zhe Mu

    2015/12/10 9:47:00 54

    LVMHEquityLuxuryChildren'S WearFranchised Store

    According to reports, France

    Luxury goods

    LCapitalAsia, a private Holdings Company under group LVMH, is seeking a five year installment loan of US $130 million (about 832 million yuan) to acquire the 70% stake in China menswear company Ningbo zhe Mu Shang Limited (hereinafter referred to as "zhe Mu Shang").

    If the paction is successfully completed, Ningbo zhe Mu Shang management team will retain 30% of the company's remaining shares.

    The interface reporter tried to pass the head of the planning department of zhe Mu Shang in the public relations contact, but the reply was "never heard of it".

    Ningbo zhe Mu sang Co., Ltd. was founded in 2011, its three

    Men's wear brand

    They are GXG, urban youth brand gxg.jeans and children's wear gxg.kids.

    In addition to the distribution of more than 1000 stores and online stores in China, the three brands also have special stores on Tmall. In 2015, "double 11" has just passed, and GXG ranks fourth among the fastest selling companies in sales, only after Meizu, Xiaomi and Taiping.

    Prior to this, zhe Mu and Shang had had an acquisition deal with Semir, but the price difference led to the two finally failed to reach a deal.

    At that time, Semir was expected to buy a 71% stake in zhe mu with a paction price of 1 billion 980 million -22.6 billion yuan.

    However, since the two sides announced that the brand will cooperate, the market reaction is not optimistic, and Semir's share price has continued to decline.

    Semir had a premium of 10 times to make acquisitions, but zhe Mu still valued itself at around 3 billion yuan, much higher than the purchase price.

    According to incomplete media statistics, in the 1987-2014 years, LVMH group has made 62 acquisitions, holding at least 74 companies.

    Among them, the largest acquisition of the group in 14 years took place in jewelry category. In 2011, LVMH group bought Bvlgari at a high price of 6 billion US dollars.

    Not long ago, LVMH group also announced the purchase of Italy jewelry.

    brand

    A minority stake in Repossi.

    However, LVMH's LCapitalAsia is mainly attacking China, India and the Middle East countries. The industry mainly focuses on fashion consumer goods, high-end retailers, lifestyle catering, tourism and vacation. The target is a relatively high growth and relatively small company to achieve a higher return on investment.

    According to LCapitalAsia's official website, the company usually seeks more than $100 million in revenue.

    Although it is not clear against the search for listed companies, LCapitalAsia still tends to cooperate with unlisted companies through 3 to 5 years of investment.

    LCapitalAsia, which does not contain information yet to be confirmed, has invested 24 companies worldwide, including 4 in the mainland and 3 in Hongkong.

    But in fact, these companies with "LVMH" on the surface are not really among the luxury goods.

    LCapitalAsia as an investor, its main responsibility is only to provide financial support and strategic analysis.

    {page_break}

    LCapitalAsia what companies have invested in China?

    2011 Hsing ho group

    It was formally established in Xiamen in 1992. It has 6 women's wear brands, including JORYA (Zhuo Ya), JORYAweekend (Zhuo Ya weekend), GIVHSHYH (giant international) and so on. The sales network is located in more than 600 high-end boutiques in China.

    In 2012, HKEE Group acquired a 10% stake in 200 million US dollars.

    HQ group, headquartered in Guangzhou, owns the brand of men's wear and children's wear, such as Ou Shi Li, FivePlus, Trendiano, OchirlyKids, etc.

    At the same time, Heji is also a partner of 10CorsoComo, a famous boutique in Italy, and 10CorsoComo has branches in Shanghai and Beijing.

    In 2013, beauty group became the second largest shareholder.

    Founded in Guangzhou in 2000, the most famous products should be eye cream and other anti-aging skin care products.

    It has over 1000 department store counters and over 15 thousand boutique franchises in China.

    In 2014, the company invested more than 100 million US dollars to become its third largest shareholder.

    Headquartered in Chongqing and Shanghai, its first store opened in Chongqing in megacities in 2008. It has become one of China's largest department store operators and developers specializing in outlets, and has 4 chain discount stores.


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