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    What Does A Successful Underwear Store Rely On?

    2015/12/11 21:49:00 35

    UnderwearShop OperationBusiness Strategy

    The real way to make profits is to control your inventory.

    Many good performance shop underwear operators found that a large backlog of goods, instead of their own profits, hard work is only a large backlog of goods.

    The following questions are discussed about the inventory of goods in the underwear store operation, and the profits you earn will be converted from cash into cash, so that you can feel the happiness of earning cash.

    The establishment of an effective mechanism for the digestion and backlog of goods has become the final guarantee for the backlog of goods into cash.

    1, the use of major festivals, low price promotion: New Year's day, 38, 51, eleven ten traditional 4 festivals, the use of four festivals to overstock goods to promote sales, can deal with most of the backlog of goods;

    2, backlog of goods sale will be carried out on a regular or temporary basis.

    Low price to attract popularity, but also to promote the sale of other goods in the store, kill two birds with one stone.

    Two indicators of reasonable inventory:

    First, to meet daily sales needs, guarantee

    Shop sales

    Sufficient supply of goods to eliminate the loss of customers caused by short goods.

    Two, capital occupancy is reasonable and there is no huge backlog of goods.

    Generally speaking, according to the monthly inventory ratio, the monthly inventory should be about 1:5.5, which is normal and can meet the reasonable proportion of sales demand; when the sales amount: the inventory amount exceeds the 1:11 ratio, it is the warning signal of excessive inventory.

    To develop good habit of warehouse management is very helpful for inventory management.

    1. Good storehouse environment: ensure that there is no direct sunlight in the warehouse; good ventilation; no pests and rodents; keep the warehouse clean and tidy.

    2. Quick and easy to pick up: do

    Stock

    In order to serve sales, the first principle of inventory management is convenience. It must be placed at the place where the salesperson can take goods at most time.

    (generally, the goods boxes of underwear display cabinets can be used as the place for the sale of salable goods).

    3, classified placement: according to the different classification of goods, zoning delineation of each category of stock area.

    We can distinguish the stock area according to bra and household clothes, or divide the area according to the brand. However, in order to shorten the service time of the salesperson, I still suggest that we should make the classification of the goods in stock according to the best seller and the flat goods.

    4, regular inventory: the purpose of regular inventory is to ensure that the goods in stock are consistent.

    Through monthly inventory check, the operator can find out the structure and proportion of inventory in time, so as to lay a solid foundation for good inventory management.

    5, follow the FIFO.

    Principle

    To ensure the renewal of goods: Although there is no warranty period for clothing products, for some light colored underwear with light sensitivity, it is necessary to follow the FIFO principle to avoid loss of color change.

    Normally, underwear business activities, in order to meet the different customers' shopping requirements, underwear operators should put their body clothing in a series of operations, which takes into account the matching of goods between the categories. Generally speaking, bra: Home: other =4:4:2; if the funds are different according to the sales contribution, the best seller: flat sales: unsalable goods =5:4:1, strictly control the proportion of unsalable goods.

    1, make a good sales statistics work, make an analysis of the consumer habits of the underwear shop, understand most of the customers' preference for different styles, sizes and colors.

    2, we should strengthen the training of salesperson's sales skills, and make it possible for salesmen to find suitable customers to consume according to the characteristics of goods while respecting customers, rather than allowing customers to choose goods according to their preferences.

    3, make full use of the replacement policy of manufacturers and agents: the operator should make full use of the policy of exchange between the manufacturers and agents, and return the defective goods to the manufacturers and agents during the delivery period so as to avoid the backlog of goods.

    3., establish an effective mechanism for the digestion and backlog of goods.


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