Vip.Com Forecast 2016: The Next Three Opportunities For The Next Ten Years Will Be The Focus.

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"Under the wave of electricity providers in the past few years are developing at an unprecedented rate, then, what is the next ten years of opportunities for the electricity supplier?

A few days ago, sponsored by the Organizing Committee of "Guang Huo online", the 2015 Guangdong (International) e-commerce conference jointly hosted by Guangdong Provincial Department of Commerce and Southern Newspaper Media Group was held in Guangzhou.

With the theme of "new ecosystem and new power", this conference will focus on several topics such as "retail electricity supplier" and "cross-border electricity supplier". It will invite representatives from famous enterprises, famous scholars and related organizations to participate in the conference, summarize the development of e-commerce in China, and explore the trend of e-commerce development.

The reporter interviewed vip.com responsible person for this purpose. He believed that if we want to seize the opportunity of the next ten years, we need to catch three key words: mobile terminal, overseas and mother and infant.

Attach importance to women and three or four line cities

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For Chinese enterprises, if it is not an unprecedented opportunity, it is also a unique opportunity. "

The relevant person in charge of vip.com said in an interview with reporters.

The reason why vip.com's responsible person has such a judgement is based on a consumer survey conducted by vip.com and the economist on Asian women. The survey found that the more developed countries are not buying because of need, there are two key findings: first, many Chinese consumers, including overseas consumers, find that they browse websites every day, but not because they need to buy necessities; two, about 73% of users say that they buy many times because they do not need it.

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The second is based on vip.com's backstage data.

Data show that the difference between urban consumers in the one or two and three or four tier cities has basically disappeared. Consumers, purchasing power and the choice of brand goods are all the same, because 65% of women's main source of information is website and friends circle news sharing. Women in two or three and four cities have more spare time than women in the first tier cities. These time they will be used to understand and be familiar with the latest hot news.

Meanwhile, women in the three or four tier cities are more interested in buying brand names than women in the first and second tier cities.

If we look at this logic, e-commerce needs to meet the needs of a large number of long tail users in the future, and meet the demands of consumers by the mode of selling flash and cross-border e-commerce.

Three major opportunities for next ten years

Based on the new ecosystem of electricity consumption new

Vip.com has predicted that the opportunity for the next ten years will emerge in the following three areas.

First, the mobile terminal.

According to the relevant person in charge of vip.com, vip.com now has 80% of its sales from mobile terminals, and the advantage of mobile terminals is that it does not shut down for 24 hours.

The change is that in the mobile era, search is no longer the mainstream, and the most important thing is to provide consumers with the right products through data.

Second, the overseas selection will become more and more prosperous. In the future, not only overseas goods will come to China, but also China's products will go overseas.

The third is the peak of maternal and infant products in the second child era.

"The electricity supplier has actually given the Chinese enterprises the layout of the whole world, becoming the best opportunity for the global leading enterprises.

In our view, to become a global leading enterprise, first, the volume of pactions is large. In this regard, China's electricity supplier enterprises have inherent advantages, as is known to all, China has a demographic dividend.

But it is not enough to have a demographic dividend. There are second essential factors, namely, the ability to innovate.

The third point is that the position of the company should not be just a Chinese enterprise. Your trading volume should be more from overseas, or even more than 50% of it from overseas. "

Vip.com related responsible person said.