2016 Where Is The Way Out For The Electricity Supplier Industry?

Electricity industry surging year

2015, China

Not only from the region to globalization, but also to connect offline merchants and online links more closely, at the same time, China's electricity supplier industry has undergone tremendous changes and development, the comprehensive electricity supplier giants began to explore the blue ocean of mobile electricity providers and rural electric providers, while vertical electric providers and O2O electric providers continue to intensive cultivation in terms of product personalization, service specialization, and business ecosystem rationalization, so as to meet the needs of different consumers.

2016 electricity business big guess: Ali, Jingdong, new big three big male hegemony

Among the three companies, there is a notable common point: they have accurately grasped the opportunities of the times pformation, and further promoted the industrial upgrading through their own industry influence. The Alibaba, which started in the electricity supplier, has seized every high growth point of China's economy and society in twenty-first Century, and successfully incorporated it into the company's development direction. It has become the representative enterprise of the Internet. In the process of pforming the C2C from electricity supplier to B2C, Jingdong has hit the consumer's pain points for quality requirements, and created a strong brand style of "genuine + logistics".

Ali: the industry leader plays the stage.

The history of Alibaba is a history of the growth of Chinese electric business.

For Ali, from the pformation of foreign trade, to the pformation of retail industry, to the lack of credit and the pformation of China's financial industry, every time the key pformation of China's economy, Ali took part in the trend, which also directly created China's largest electricity supplier platform.

However, Alibaba looks both at C2C and B2C. The electricity supplier is not the whole business. In medical, educational, cultural, financial and other industries, Ali can be seen everywhere. It can be said that where there is a draught, there is Ma Yun.

This summer, Ma seized O2O's draught and restarted the word of mouth network, hoping to create a new traffic portal.

But the imperial management brought about by this big platform and the lack of the system in the past of product creativity, design, marketing, and trading, made it difficult for the word of mouth in the field of O2O.

What's more, Ali's support for the new US market is more likely to occupy a position in the O2O field. When it comes to the efficiency of competition, there may be several other Kingsoft locations in the financial, medical, educational and cultural fields.

Jingdong: longer logistics to build its own business

In the latest report,

The total volume of pactions in the third quarter of 2015 reached 115 billion yuan, an increase of 71% over the same period last year, with net income of 44 billion 100 million yuan, up 52% over the same period last year.

This growth rate fully reflects the pformation of China's e-commerce providers to self operated electric providers. Jingdong is becoming one of the preferred B2C platforms for consumers.

Although from the market value, GMV and the layout of the ecosystem, there is still a big gap between Jingdong and Ali, but its self distribution + distribution mode enables Jingdong to control the commodity better, and thus has obvious advantages in 3C and home appliances.

More importantly, Jingdong's self built logistics in the field of electricity supplier has been in the leading position in the industry. As of September 30, 2015, Jingdong has operated 196 large warehouses in 46 cities across the country, and has 4760 distribution stations and self promotion points. The number of districts and counties covered by the self built logistics system has increased to 2266. In the third quarter, more than 85% of the self operated orders have been delivered on the same day and the next day.

New beauty: upgrading of linked service consumption

As a new luxury of electric business, new beauty early in the end of 2012, it has changed from group buying to B2C life service platform. Its typical performance is: the sales items on group buying are all limited time and no limit, and there are preferential items, rather than simple commodity group buying.

Therefore, with the completion of the merger, the new US and big business strategy is becoming clearer. This is evident from the recent two actions of the US group: first, the role of BD in the US group is changing, and the color of operation is becoming more and more prominent. The two is that the US group renamed the merchant client as a "store treasure" and adopted the function of Taobao client.

The two changes, in the final analysis, are to connect people and services.

From now on,

The main business layout in the front-end catering, film, hotel tourism and wedding and other fields, there is still some room for growth in the backend, such as the layout of the kitchen economy, agricultural Internet, business super convenience distribution, etc., currently in the US group's takeaway platform, has been on-line Shang Chao and medicine distribution, this industry chain before and after the end of the open, will let the new big US has the real core competitiveness of the industry.

Vision determines height, and way of thinking determines the way out.

For Ali, Jingdong and new Mei Da, we can accurately seize opportunities in every escalation process of China's economy, so as to show their height and vision in the industry.

In 2016, when rural electricity providers and O2O outlets continued to ferment, only by constantly maintaining the pace of self innovation can they remain invincible in the surging market.