Luxury Gift Consumption Has Increased

According to the annual survey of Chinese luxury goods recently released by Hurun fortune, luxury gift spending has experienced a two digit decline in the past two years, but in 2015, the consumption of luxury gifts increased.

The report surveyed 458 consumers who had net assets of more than 10 million yuan (US $1 million 520 thousand). The survey found that the amount of luxury gifts purchased by men increased by 15% compared with that in 2014, while the number of women buying luxury gifts increased by 24%.

According to the 2014 survey, luxury consumption fell by 30% over the past two years, and this growth means

Consumption is showing signs of rebound.

Although China is cracking down on luxury gifts,

But even so, there was an increase in 2015.

At the same time, some luxury brands have already seen signs of a rebound in mainland China's performance.

Last week, Burberry and Li Feng group reported that the turnover in mainland China has resumed growth in the first three months of last December, but there is still no way out for the depressed market in Hong Kong and Macao.

Although Chinese consumers have not reduced their popularity of luxury goods, their confidence in China's economic market has been greatly reduced.

The proportion of consumers who have absolute confidence in China's economy has decreased from 35.8% last year to 27%.

However, despite the collapse of China's stock market, currency devaluation and weak GDP growth, more than 80% of millionaires still maintain confidence in the economic situation.

The report also investigated.

The most popular tourist destination is that France, the United States and Maldives are the top three destinations for domestic consumers.

Japan poured into a large number of Chinese luxury goods consumers last year, ranking fourth, surpassing Australia.

In tropical areas, Sanya, Hainan has become a hot tourist destination in China.

Hongkong and Taiwan respectively become the second and third destinations in China.

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The rapid development of e-commerce in China can be said to exceed the speed of the development of any country in the world. One of the main reasons is the backward development of traditional retail industry in China. The main source of the backwardness of the retail industry is the high cost and the higher price of the final consumer.

In a world manufacturing power like ours, the price of retail terminals is high, and Chinese people buy foreign products from China.

To alleviate these contradictions, there is an urgent need for pformation and upgrading of the retail industry.

Why can electricity providers impact on physical stores? In the United States, Japan and other countries, the electricity supplier can not "end explosion" entity store.

The development dilemma of traditional retail industry can be basically summed up as pressure from cost. With the new technologies such as Internet and big data, the electricity supplier has gained the cost advantage and price advantage.

Logistics providers and manufacturers can directly face consumers at lower commodity prices.

In contrast, the traditional retail industry has no advantage in cost and price, nor can it take any other advantages to compete with the electricity supplier.

The following are specific aspects: first, the ability to apply new technologies in the network is relatively weak.

Two, the rise of various costs has become a major contradiction in the development of retail industry.

The cost of rent, labor, electricity, card and so on accounted for more than 70% of the total cost.

Rents continue to rise, most of the retail industry is leased property management, in recent years, real estate prices continue to rise, retail rents are also rising.

The aging of the population is serious and the rate of employee turnover is high. Even in the southwest border cities such as Dongxing, Guangxi, supermarkets are unable to recruit people, and they want to use Vietnamese workers.

Therefore, the traditional retail industry to increase the wages of employees to cope with recruitment difficulties.

The price of water and electricity varies from industry to commerce, and this problem remains unresolved. It is also a major predicament facing the retail industry.

Three, the operation mode of joint point deduction is unsustainable.

The business mode of joint point deduction accounted for about 95%.

Department stores and supermarkets have become the two landlords. "Building sites to collect rents", in the face of all kinds of pressures such as external rents and so on, the retail industry has shifted the pressure through the increase of the rate of deduction and the entry fee. This kind of pressure has finally been pmitted to the terminal consumer price and improved the commodity price.

In addition, due to the low proportion of self operation, it is difficult to bring into full play the advantages of chain operation and unified distribution, and fail to achieve economies of scale, which also makes the cost remain high.

The brand and channel control of joint ventures is weak, and there is no commodity pricing power, which also restricts the development of O2O.

Four, policy support is cold.

Government departments frequently support various policies to support the development of e-commerce, while the support policy of physical retailing is less.

Many traditional retail businesses also have the idea of testing the water business platform, but they still linger. One important reason is that the electronic business platform is completely different from the entity store business mode. The development of the electronic business platform requires technology and capital cost, which is a great challenge to the traditional zero sale industry.

The pformation and upgrading of the physical retail industry need to be based on two main points and four main directions.

The two is to reduce costs and create new advantages.

The four main directions are integration of online and offline, horizontal integration, vertical integration and self promotion.