Amy Brand Entered The High-End Department In 2016.

Nowadays, all channel sales are more and more respected by brands.

Fang Jianhua, founder, said that since the test of water entered the offline channel in March 2015, Yin man has 200 outlets in the country, of which the first tier cities are mainly self operated, and the two or three tier cities are mainly franchising, and the franchisees account for more than 90%.

Fang Jianhua's assistant revealed that in 2016, Yin man had to open 10000 stores, and the 10000 stores mainly took the form of franchise. All stores directly had no hierarchical relationship with Yin man.

"The two front is under the line, one is to join thousands of cities in the two or three line cities, and the other is to enter the new world department stores and Yintai high grade shopping centers in the first tier cities."

Fang Jianhua: Chairman and CEO of Hui Mei fashion group Limited by Share Ltd, founder of Yin man brand.

In the late 90s of last century, he went down to Guangzhou and worked in factories for ODM.

In 2007, Fang Jianhua founded.

Brand "Yin man" won the double 11 National Women's clothing sales champion in 2013.

In addition, in 2016, the original brand and the left life of the parent company of Yin men's company will follow closely the footsteps of Yin man and open an independent direct shop in the new world department store and Yin Taihe's shopping mall.

"The number of shops under the line has not been announced for the time being, and it should not be too much."

Fang Jianhua judged that future online and offline integration is an irreversible trend.

"For the Internet clothing brand, there will be no future in the next 35 years.

For offline traditional chain brands, Internet is facing the biggest challenges, but elephants are hard to turn around, sooner or later, they will be eliminated.

Earlier, the reporter learned from Inman that he joined the shop owner to choose a shop location and hire people to pay rent and water and electricity charges. Inman was responsible for the soft fitting of the shops, and at the same time sent samples to the shops. The consumers picked clothes in the shop, they could buy them directly, or they could be delivered on the Inman line to wait for the express delivery service.

In the future, he will share with other shopkeepers online consumer data nearby.

In Fang Jianhua's eyes, the future retail industry will present four characteristics.

First, retail business will be a physical store +

+ community

The two is the pformation from operation products to operation fans, from the heavy mode to light mode; the three is to return to the essence of business and the essence of products; word-of-mouth is priceless; and the four is the vertical structure of company management structure from big teams to small special forces.

Statistics show that Yin man has been established for 7 years, and is an original design brand with "cotton and flax artists" as its orientation. Sales in 2012 were 3 hundred million, and sales in 2013 reached 760 million yuan. In 2015, double eleven Yin men realized 160 million sales volume.

The following is a question and answer from reporter and founder of Fang Jianhua.

Reporter: what new trends are there in the industry?

Fang Jianhua: online and offline integration is an irreversible trend.

Shares Yonghui supermarket, Ali holding Yintai, Dangdang in the national line shop, Amazon is also under the layout line.

So, Yin man also launched a thousand city store mode.

Reconstruction of traditional commercial retail under the line, a commercial retail revolution will soon be killed.

Reporter: in terms of business philosophy, what is the biggest achievement of CEO in 2015? Fang Jianhua: product is 1, marketing and service are 0 plus processes.

Losing a product is a brand without a root and a soul.

Reporter: what is the most painful understanding of 2015?

Fang Jianhua: platform fight, brand suffers.

The business law I believe in is normal health, and no profit - making business is a hooligan.

Reporter: recommend a company that you appreciate (except your own company).

Fang Jianhua: Tesla represents a subversive product innovation.

Reporter: look at what business model is bad.

Fang Jianhua: the biggest challenge is the traditional chain brand under the line.

Elephants are hard to turn around. Sooner or later, they are eliminated.

Reporter: describe the future retail appearance in your mind.

Fang Jianhua: 1, the future commercial retail is a combination of physical stores + electricity providers + community micro businesses, and several business ecosystems.

2, change to the operation of fans' assets, from light to light; 3, return to the essence of business and the essence of products, consumers' eyes are bright and word-of-mouth is priceless.

4, change from heavy mode to light mode, and the vertical management structure of special forces of large force teams and small teams.