Wechat Marketing Is Not As Simple As You Know.

This is an era of information explosion. The amount of knowledge on the Internet can integrate the essence of human civilization for thousands of years and realize the rapid spread of globalization.

"Moore's law" means that more and more things can be freely obtained on the Internet.

Then, in the era of information explosion, "how to maintain the habit of continuous learning" has become particularly important.

Hou Zhengyu, founder of boltier group, has more than 10 thousand WeChat friends and more than 100 groups, and the amount of information delivered in various fields every day is overflowing.

So how did he achieve efficient selective learning? In this article, Hou Zhengyu put forward seven suggestions.

Many people will not learn to blame the "Big Bang" era, and think that they can not study hard. This is the problem of this era. It is caused by too much information.

It seems that as long as there is less information, no cell phone and no WeChat, you can learn to be at ease all day. As if there is an answer, you can immediately calm down and learn more efficiently.

Wake up, everyone.

It is not calm, but does not want to calm down. It has no self-control to calm itself down.

This has nothing to do with the big bang.

Your problem is that you know too much and do too little.

If you do half of what you know, you will be five times more powerful than it is now.

If the above content is stamped on your exquisite heart, I apologize.

But I stubbornly believe that the heart is different from the glass heart, it can be used to be broken, rather than protect it, so that your heart is more and more unable to withstand the wind and rain.

I think meditation and hard work are the key to solving the problem.

How to learn in the era of information explosion, I have the following suggestions:

1. habits

No one can rely on a moment's determination or enthusiasm (usually with encouragement) to support years of learning (so called calm down to learn), so first of all need to discard all kinds of "quick" chicken soup. They are like athletes taking stimulants. After taking them, they seem to have a great passion for learning, but in the long run, it will only produce more side effects on your body and affect your career.

What does not depend on the chicken soup of the soul? Rely on habit, rely on the daily habits formed over the years, it can solidify your passion and distribute it to the details of every day.

In this way, the first task of long term learning is to cultivate habits. According to behavioral scientists, it takes 21 days to cultivate habits.

Perfect methods, techniques or similar models do not exist.

You must start from remodeling yourself and form the habit of daily learning.

But unfortunately, no one can help you.

2. efficiency

After having habits, ensure efficiency.

For example, you read 3 hours every Sunday evening at 10:00 to 10:00.

But in fact, these 3 hours include you chatting for 15 minutes, 10 minutes for washing, 15 minutes for WeChat micro-blog, half hour for staring.

If you keep a detailed record of the flow of these 3 hours, you will find that the real time for learning is only 1.5 hours or less.

So many people say that I spend half a day or even studying all weekend, but I never learn anything.

Ask yourself, are you honest with yourself? When you study tired, brush your friends circle micro-blog to relax, or brush your circle of friends tired to read two pages of book relaxation?

You can use so much time every day, and no longer have the concept of "management time". You only have to force yourself to finish what you should do at any time, instead of procrastination until next time.

Time can not be managed, and it can manage itself.

If you look at the time of day as a river bed, at the end of the day, you will find that on the dry river bed, there are "broken WeChat" and "stunned" wreck.

Before you start learning, be sure to figure out what you want to learn, what your learning goals are, and follow all your time in carrying out this goal.

For example, I decided 5 minutes ago to deal with a problem in the next half hour.

After that decision, don't think about the next half hour to brush your circle of friends or go back to WeChat or brush micro-blog.

What we need to do now is to work hard to finish the problem in half an hour.

A series of problems entangled in this problem will only consume energy and do no good for you to do the present.

For example, when many people are learning, they think that this half day is to see talent development, see leadership or Internet, but they have opened a book about platform strategy, while thinking about talent development and corporate governance, and then one morning passed.

Entanglement should happen before making a decision.

Once a decision is made, time must be used to carry out this decision rather than tangle your decisions.

5. notes / reunions

I wrote a number of articles on life thinking and management last year. There was a thousand sails, and where to be in peace. (click reading) was selected by the Chinese and European officials to "the ten great influence articles in 2015".

I was asked how to write articles in such a busy situation, and I was invited to share notes.

As a matter of fact, I always firmly believe that the principle of "reading thousands of articles is not as good as doing manual work" is to keep the understanding of work and life in real time, and keep the activity and sensitivity of thinking.

In the Nobel Prize speech, Mo Yan said, "what you see is what others hear. It is only written that it is your own."

Writing is a process of deep thinking, which combines the scattered knowledge points stored in different regions of the brain into a complete system of thinking.

This is a question of learning habits. I do not negate the function of memory. Only effective notes can greatly improve work efficiency and bring about twice the result with half the effort.

For example, if you are a senior manager, if you are not good at recording and planning, your work will become busy and disorderly. You must record your monthly work plan and weekly schedule, and plan according to specific mode.

Of course, your goal is not to make a neat note, or to finish things in a specific order and pattern.

Never confuse the means of learning and the purpose of learning. Do not lose yourself in all kinds of ways.

If some people just don't want to write, what do they do? And everyone's learning habits are different. That requires people to reset their minds, to reopen in practice, and those who do not want to write, but are willing to use their brains, will also get the harvest through this way.

People like to stay in the comfort zone.

People's inertia is very difficult to change. The inertia of winners is path dependence. The inertia of losers is learned helplessness.

There is a saying that if you have a problem and you run away from it, you have two problems.

You want to read a book after work, but you get tired every day and want to brush the circle of friends. Then you begin to think about it, see it tomorrow, and see it the day after tomorrow.

You habitually stay in the comfort zone of mobile phones.

As mentioned above, you start with two questions:

1) you did not follow the original intention to implement the learning plan.

2) you feel guilty for failing to perform every day and worry about the passage of time.

But the good news is that there is a sentence corresponding to the preceding sentence: if you begin to solve this problem, you have only half a problem.

7. legislation

Social networking sites and

It can also achieve the effect of learning from the bottom of the heart.

Learning and brushing friends circle seems to be very antagonistic, but in fact, friends circle can be used to study in meditation.

For example, when I write a plan, I pay special attention to "Outline", with clear headlines, clear logic, and no hurry to think about the content first.

This is also a very important reading habit. First look at the theme, choose the theme, read it carefully, and read it quietly.

The same dry goods, you spend 1 minutes to sweep quickly, continue to praise the photos of friends, I spent 10 minutes to read carefully, who has harvested?

It was not necessary for my colleagues to laugh at my friends' articles.

But over time, who do you think is slower?

I thought a few days ago, brush friends circle for a year, equivalent to reading 30 books, in fact, this conclusion is probably summed up from my own behavior.

The question is, what kind of content do you choose to read? How do you read it? Can you guide or influence your practice in the end?

Conclusion

With the habit and mindset of maintaining effective learning, and having a strong self-control ability, it is the key to learn from one's heart to learn clearly that the goal of learning behavior is "Tao".

As for the road, is it at home or in the cafe, is it on mobile phones or books, it is to brush friends circle or WeChat chat or brush micro-blog, but the method is the difference between "surgery".