Leather Industry Will Take The Lead In Adjusting Period

Raw material prices rebounded slightly

The stabilization of the overall economic situation requires a bottoming up of commodity prices, and the price of leather raw materials has dropped to the level of 1996. This also means that the dawn of "bottoming out" has already appeared.

"One year's plan lies in spring" after the pain of the industry shuffling.

The era of 3 is coming quietly.

Although confusion and confusion still entangle the progress of the global economy, especially the real economy, the agitation of recovery is still quietly brewing.

Recently, journalists visited leather clothing industry. "Leather clothing industry has entered the adjustment before other industries, and there is hope that the industry will start to recover before other industries".

"One year's plan lies in spring". After the pain of industry shuffling, leather clothing industry's 3 era is coming quietly.

Mink auction prices rebound at the bottom of leather industry

"The stabilization of the overall economic situation requires the bottoming up of commodity prices, and the price of leather raw materials has dropped to the level of 1996. This also means that the dawn of" bottoming out "has already appeared. Recently, in a keynote speech at the 2016 Zheshang capital and development forum, the vice chairman of the China Leather Association and chairman of Haining leather city of China have stressed this way.

In 2015, crude oil, steel, coal and other commodity prices continued to decline, and leather leather grassland materials also fluctuated sharply.

After the Spring Festival of 2016, the prices of bulk commodities rebounded significantly, and the prices of leather and fur raw materials also rebounded.

"In recent years, the price of leather raw materials has been cut off, especially when the water mink purchased at the beginning of last year has fallen by almost half of the price at the end of the year.

An entrepreneur engaged in mink clothing production and marketing told reporters.

Reporters also learned that, due to the 2014 winter fur and fur sales have been very hot, some enterprises to expand production scale, resulting in relatively large inventory.

And leather.

With small and medium-sized enterprises as the main, the financing cost is relatively high.

High inventories, high leverage and lower prices, many enterprises in 2015 encountered unprecedented difficulties, some enterprises had to sell at a loss to "break arm to survive".

This year's news from the auction in Denmark, Copenhagen, after the Spring Festival, clearly shows the industry a new hope: compared with January, the price of mother mink has increased by 15%, and the turnover rate is also close to 100%.

In addition, because of the sharp decline in prices of raw materials such as mink and other raw materials last year, the number of mink farming has declined markedly, and the "excess capacity" at the source has appeared to be conducive to self regulation of market stabilization.

To this end, many people in the industry said that leather and fur were expected to enter the bottom or near the bottom in 2016, while raw materials will mean a rebound in the industry, which is expected to re-enter the benign development stage.

Adjustment ahead of other industries is also expected to take the lead out of the adjustment period.

"Compared with other industries, leather clothing industry has entered a period of periodical adjustment relatively earlier. After many years of concussion and adjustment, the trend of the new round of development has gradually become obvious. We might as well call it the 3 era of the industry."

Ren has told reporters this way.

He told reporters that leather clothing industry has undergone three major adjustments, pformation and development in the past 30 years: the first was the rise of village and township enterprises in 1980s, which led to the first round of leather clothing industry prosperity. The second was the rise of private enterprises and lump economy in the mid and late 1990s, which triggered the explosive growth of the industry. The main feature of the two adjustment was the pformation of the system and mechanism, and the liberation of productive forces.

Over the next more than 10 years, the development of the industry has been accompanied by the theme of consumption upgrading and industrial upgrading. The traditional leather garment industry has evolved into a more colorful leather fashion industry. However, with the great changes in the internal and external environment, a more difficult and more thorough adjustment has arrived.

Compared with the previous two adjustments and pformation and upgrading, the momentum of the international economic environment is quite different. In recent years, the leather industry entering the readjustment is facing a very complicated economic situation at home and abroad. Not only the international market demand has dropped sharply, but also the domestic market has been affected by various factors, such as the sharp fluctuation of raw material prices, and so on.

Many people interviewed by reporters also said that because of this, the leather garment industry's adjustment will be more thorough and the cycle will be longer, and the "labor pains" will also be greater.

There is no denying that from the overall economic situation, the bottom of this round of economic adjustment "L type" may be relatively long, and it will be unfavorable for the leather clothing industry to go out of the trough. But after several years of shuffling, especially the price of leather raw materials has dropped to the level before and after 1996, this shows that even if the price of raw materials is not obviously rebound, enterprises should not worry too much about the further decline of prices, which is conducive to restoring confidence and also conducive to the recovery of the industry.

This is emphasized by Ren.

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3 Dawn of the times, leather clothing industry is expected to take the lead in recovery.

Reviewing the development history of leather garment industry in recent 30 years, the emergence of industrial hot spots is behind every new round of growth.

For example, before and after 2005, leather clothing appeared with raw materials revolution led by lightweight materials, making leather goods quickly get rid of the "thick, stupid and stupid" chronic diseases, making leather products from "cold products" gradually become "fashion goods".

Before and after 2010, fur clothing market entered the "outbreak period". Fur clothing industry of China leather industry cluster such as Zhejiang Haining and Liaoning two Fort also entered the "fast lane".

In addition, hot products such as "Nei conquer" and "fur and wool" have also played a role in the development of the industry.

To meet the coming of "the 3 era of leather clothing industry", we need to achieve wider and deeper changes in the whole industry.

In other words, we need to replace others, change our heads, and change contents.

The so-called "substitution" is that the industry needs more new generation of entrepreneurs to enter.

With the two generation of entrepreneurs gradually entering the industry and even becoming the new leader, coupled with the young entrepreneurs who have been trained by the system fashion industry, the new generation entrepreneurs group of leather garment industry is rising.

The so-called "changing the head" means that the idea of the development of the industry will revolutionize. The concepts of fashion, internationalization, "Internet +", "design +" and "consumer sovereignty era" have become the trend of the industry. For enterprises, it can even be said that "those who shun the company are the ones who go against them."

"Changing content" includes the re integration and upgrading of the entire industrial chain: enterprises must be closer to consumers, fashion and more intimate in after-sales service in terms of product styles, structure, color and so on.

It is noteworthy that information technology has quietly infiltrated into leather clothing products, for example, enterprises have tried to implant chips in clothing, so that consumers can know the frequency of clothing, washing and nursing needs of the product in time.

Experts in the industry say that the degree of "embracing the Internet" in leather clothing industry will undoubtedly go deeper, and its connotation is not only e-commerce, but also the huge changes brought about by big data and cloud computing.

"After 5 years, the overall scale of leather and fashion industry will certainly be bigger than it is now, but the traditional leather garment enterprises that fail to realize" three changes "will probably disappear more than 60%.

Ren has emphasized this way.

This means that closely following the development of the times and the industry, the leather enterprises with the priority of "three changes" can find their own positioning and development space in the recovery market, and become a new round of excellent development enterprises.

In addition, a number of industry experts said that with the price of raw materials falling to a historical low, it will usher in the honeymoon period of consumers' shopping benefits and low purchasing costs.

At the same time, with the leather industry "design +" strategy promoted by Haining, the product development capability and technological level of production enterprises have been improved continuously in 2016.

It will provide consumers with real low price, excellent design and high quality leather products, so that the leather garment industry will emerge more new hot spots in the new normal.